ILMC ILMC International Lead Management Center Inc.

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Presentation transcript:

ILMC ILMC International Lead Management Center Inc.

Communicating the Message Brian Wilson ILMC ILMC

ILMC Communication Principles u Be honest & open u Be sympathetic & ethical u Be competent & educate u Be realistic, but careful

ILMC Ten PR Commandments 1. Plan ahead - long term goals 2. Assign responsibilities 3. Nominate a PR spokesperson 4. Be Pro-active – not Reactive 5. Instigate outreach programs

ILMC 6. Communicate important activities 7. Join Industry Organizations 8. Respond competently to a crisis 9. Maintain current media database 10. Meet media, community and local leaders Ten PR Commandments

ILMC Feedback Internal Dynamic Strategy Output Input Structure Plans Programs Goals Objectives Relations Public Information & Behavior

ILMC Feedback Internal Dynamic Strategy Output Input Output Structure Plans Programs Feedback Goals Objectives Relations Input Public Information & Behavior

ILMCFeedback Agreement Agreement Understanding Understanding Congruency Congruency Accuracy Accuracy

ILMC Public Relations Policy u Determine the desired image u Select appropriate media Y Target your “audience” u Promote “excellence” u Participate in the community

ILMC Public Relations Will not:……………… Y Y make up for deficiencies Y Y substitute for corporate planning Y Y solve serious ethical problems Y Y create a positive image of a poorly managed company

ILMCComplaints u Assume all are legitimate u Listen and allow to diffuse u Probe for fact and/or emotion u Try to be positive & helpful u Process the complaint quickly u Provide feedback u Record complaints & actions

ILMC Crisis Check List 1. Public relations policy 2. Crisis action & co-ordination plan 3. Key people – contact numbers 4. Company information fact sheet 5. Real time log

ILMC Dealing with a Crisis u Research the potential CRISIS u Analyze the SITUATION u Understand the PROBLEMS u Determine the ROOT CAUSES u Devise a delivery STRATEGY u Select MEDIA & MECHANISM u Implement the PROGRAM u EVALUATE your efforts

ILMC In a C I I !!! R S S R S S

ILMC Give Yourself TIME! to …….. Think to …….. Plan to …….. React

ILMCSummary Good PR promotes: Y positive stakeholder relations F Government and local authorities F Communities F Enforcement agencies F NGO’s Y employee satisfaction & loyalty