JEOPARDY!!!!! Round 2
Don’t Change That Channel! Ad-ing Up Ad-Lib Give Me a Promotion!
What is promotion? 100
A way to attract customers to a product/service
What are the elements of the promotions mix? 200
Personal Selling Sales Promotion Public Relations Direct Mail Trade Fairs/Exhibition Advertising Sponsorship Promotional Items
Name two advantages and two disadvantages of Public Relations. 300
Advantages: long term planning, relatively inexpensive, builds trust w/ public Disadvantages: negative publicity, low control
Which promotional strategy is thought of as being everything other than advertising, personal selling and public relations? 400
Sales Promotion
What promotional strategy could include pens, golf balls, t-shirts and mugs? 500
Specialty / Promotional Items
How many goals of advertising are there? Name them. 100
1.Brand Awareness and Positioning 2.Brand Trial 3.Brand Preference 4.Brand Reminder 5.Brand Repositioning
Name the different advertising appeals. 200
Emotional Rational/Informative Social Biological
What are the various types of advertising media? 300
TV Radio Internet Magazines Newspapers Direct to Home (flyers) Out of Home (billboards, busses)
What is the formula for effective advertisement? 400
AIDA (attention/awareness, interest, desire, action)
Name two advantages and two disadvantages of radio advertising. 500
Disadvantages: lack of listeners, no video (not as effective) Advantages: cheaper, shorter lead time
“Doctor recommended, number 1 brand in the country” – is this goal of advertising 100
Brand Preference
What are the factors used to determine advertising media? 200
Reach Frequency Clutter Durability Lead Time Mechanical Requirements Cost Selectivity
What types of products/services would not use advertising? 300
Luxury products Products with high mark ups (home improvement, real estate) Products that are a large investment (some)
Name that Term An advertisement that included a coupon for a free sample or a discount is using this goal of advertising. 400
Brand Trial
Advertising is most important for products that are: 500
New Easy to Describe Low Cost Heavily Competitive Mass Marketed Identical
What are the types of distribution channels? 100
Direct Indirect Specialty
YYZ, YVR, YXE, and YOW are examples of: 200
Airport codes
What is the difference between a push and pull strategy? 300
Push – try to convince retailers to carry a product Pull – try to convince consumers to buy the product
What are the factors used to determine what method of transportation to use? (Logistics) 400
Destination Weight Volume Type of Goods
What are the various methods of transportation used to deliver goods? 500
Trucks, Trains, Ships, Planes