Elements of Research Design

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Presentation transcript:

Elements of Research Design Chapter 6 Elements of Research Design 1 © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran

© 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran Purpose of the Study Exploratory Descriptive Causal © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran

© 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran Purpose of the Study Exploratory study: is undertaken when not much is known about the situation at hand, or no information is available on how similar problems or research issues have been solved in the past. Example: A service provider wants to know why his customers are switching to other service providers? © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran

© 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran Purpose of the Study Descriptive study: is undertaken in order to ascertain and be able to describe the characteristics of the variables of interest in a situation. Example: A bank manager wants to have a profile of the individuals who have loan payments outstanding for 6 months and more. It would include details of their average age, earnings, nature of occupation, full-time/part-time employment status, and the like. This might help him to elicit further information or decide right away on the types of individuals who should be made ineligible for loans in the future. © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran

© 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran Purpose of the Study Causal study: Delineating one or more factors that are causing the problem. Example: A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran

Extent of Researcher Interference Minimal interference Moderate interference Excessive interference

© 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran Study Setting Contrived: artificial setting Non-contrived: the natural environment where work proceeds normally © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran

Research Strategies Experiments Survey Research Observation Case studies Grounded theory Action research Mixed Methods

Population to be studied Unit of analysis: Individuals Dyads Groups Organizations Cultures © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran

Sample Size Determination Using Krejcie and Morgan

© 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran Time Horizon Cross-sectional studies Snapshot of constructs at a single point in time Use of representative sample Multiple cross-sectional studies Constructs measured at multiple points in time Use of different sample Longitudinal studies Use of same sample = a true panel © 2012 John Wiley & Sons Ltd. www.wiley.com/college/sekaran