Golf Conference GUI and ILGU November 19 th 2010

Golf as a Sport “ To succeed as a business it first must succeed as a sport”

GUI Membership, 31 st October 2009 – 31 st October 2010 Total DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/ /10/ Variance % Variance-5.10%-5.98%-8.48%-10.76%1.84%-7.69%3.96%-4.79%-0.97%-4.14%10.86% Ulster DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/ /10/ Variance % Variance-2.35%-2.22%-6.63%-7.18%2.20%-8.19%6.10%-1.99%-2.19%-3.41%0.00% Munster DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/ /10/ Variance % Variance-11.02%-4.40%-21.27%-18.24%1.59%-25.40%1.63%-10.79%0.85%-2.86%21.66% Leinster DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/ /10/ Variance % Variance-3.34%-7.75%-6.58%-12.64%5.48%-0.28%1.64%-3.35%-0.31%-9.34%20.80% Connacht DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/ /10/ Variance % Variance-4.43%-18.54%39.05%1.94%-9.49%-4.48%27.80%-3.49%-7.28%4.12%-33.55%

GUI - Analysis of Memberships: 1981 – 2010 YearClubsFull5/6 DayCountryFamilyJunior O/18 Retired LifeOthersSubtotalUnder 18HonoraryJuniorPavillionOthersSubtotalGrand Total , , , , , ,8412,4333,2015,834 1, ,873 1,94018,5969,0921,26830,89697, ,7682,2593,0105, ,89167,148 2,00216,4948,6751,23428,40595, ,8242,5153,0965,546 1, ,748 2,13816,1438,6662,56329,51099, ,1832,5633,5206,124 2,4091,13272,931 2,26217,0698,9142,24230,487103, ,6343,0013,7746,916 2,3751,37078,070 2,23818,8309,7572,17833,003111, ,5512,9463,9757,309 2,5581,13184,470 2,28120,15710,0602,33634,834119, ,2503,0144,1288,179 3,4641,21990,254 2,31320,97110,3731,59435,251125, ,6983,3163,9988,588 3,5181,263115,381 2,33622,6219,7921,67736,426131, ,3443,6994,6528,420 3,9031,489102,507 2,57325,0359,6211,63938,868141, ,5364,0804,7358,605 4, ,109 2,80525,54110,2761,18139,803149, ,4404,4384,8818,504 4, ,835 3,23726,3889,2921,57440,491155, ,7264,7828,7535,098 5,0331,779123,171 3,10927,4988,6461,06640,319163, ,0204,9288,930 4,9101,875133,593 3,99229,0279,9741,98444,977178, ,1565,7695,1729,257 6,0862,175136,615 3,85630,6309,5092,26846,263182, ,1005,8514,8869,277 7,6032,088140,805 3,59431,7959,7194,96550,073190, ,6645,9724,6878,860 5,6975,245148,125 3,99632,6179,8035,11951,535199, ,4046,5015,0239,218 9,1422,189154,477 4,53734,71910,3473,60153,204207, ,0316,7594,8168,7759,1719,2511,788168,59120,7773,925 10,6914,74540,138208, ,8716,8405,5557,7278,4186, ,14922,2691,108 9,502032,879211, ,5635,7962,9035,2127,3065, ,53422, ,8823,14132,129205, ,8556,1982,2914,7097,3926, ,78823,5661,221 6,1612,19033,138206, ,3426,1402,2564,4686,9636, ,76523, ,2604,88434,688209, ,0676,4522,1264,5706,7846, ,82224, , ,016201, ,5716,8431,8993,6806,1084,8812,028164,01023,542 11,8212,75538,118202, ,5026,4341,7383,2846,3504,9711,872156,15123,313 13,1052,64139,059195,210

Women’s Golf in Ireland 18,20022,30030,20050,00057,750 Dual Members = 4,250 (included in 57,750) Non Playing = 4,500 (included) Paying Members 2010 = 45,000 down 2,000 members on 2009 (4.5%)

GUI / ILGU Growth: 1981 – 2009

GUI / ILGU Paying Membership Comparison 1981 – 1990 Ratio 2.5 : – 2001 Ratio 3: Ratio 3.5 : 1

Male / Female Golf Club Memberships

84% of Under 18 in Ireland are boys (23,300) versus 16% girls (4,500) 61% 68% 64% 20% 30% 29% 9%12% 7% 60% 28% 12% Junior Membership – Ratio Male/Female

GUI – Golf Societies Total Societies = ,000 members 10% Dual Members - 3,000 Golf Club Members - 20,700 (74%) Non Club Members - 7,300 ( 26%) Registered Societies Total Societies = 2, ,000 members 20% Dual Members - 3,000 Golf Club Members - 41,000 (50%) Non Club Members - 41,000 (50%) Non Registered Societies Casual Golfers estimate – 50,000 +

Members by Age Group Female Under Over 75

Sports Research from the ESRI Golf is the second most popular sport played by 12% of adults Benefits of regular sport in term so health and social contact People who play sport are, better educated, younger, more like to be male and are better off 76% of sport played by Over 18s is individual sport not team Individual sports are sports for life – significant drop in team sports after age 20 After age 20 women are just as likely as men to start a new sport and no more likely to drop a sport they already play. Individual sport is more expensive than team sport Primary barriers to taking up a sport – Physical reason, Time, Cost, Disadvantaged

Solutions  Women in Golf Programme  Junior Golf Ireland  Within the club The Lost Generation Junior and Juveniles Membership categories – flexibility Golf for the family / social activities Competition formats / Timesheets  Pricing