TWITTER FOR BUSINESS Hilton Hotels Corporation. What’s the point? Introduce new management team to employees, industry and consumers. Build relationships.

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Presentation transcript:

TWITTER FOR BUSINESS Hilton Hotels Corporation

What’s the point? Introduce new management team to employees, industry and consumers. Build relationships with media, guests and prospective guests.

Why Twitter? 28 Million Twitter accounts Growth exponential Media engagement Competition is there. 25-to-54-year-olds are the majority of the Twitter audience.

Why CoTweet? Web-based corporate twitter tools Sharing account among team. Tracking, sorting, searching, archiving, pre-scheduling, delegation and notes in one tool. CoTweet will customize for Hilton.

Share AccountShare Account

Assign

Notes Share comments about users.

Advance Scheduling

Threaded DiscussionsThreaded Discussions See the conversation- not one- liners.

Best PracticesBest Practices Always evolving, but here’s some current best practices.

Co-Tags Using a co-tag identifies the individual tweeting on behalf of the company. Co-Tweet standard now ubiquitous: ^SWK^JFA^DH^AF

RT From Whom? Non-connected individual. Associate.Organization.

RT Twice a DayRT Twice a Day What Content? Commentary or Opinion Research Data Clever or Witty

Saying ThanksSaying Thanks For:RTsFollows Best done by D (direct message)Best done by D (direct message)