Brenna Patterson|Jenna Quiring|Allison Riggs| Kala’e Parish “Twitter is word-of-mouth marketing on steroids.” –Adam Franklin, journalist

 Demographics  Listening  Ways to Utilize Twitter  Customer Acquisition  Twitter Advertising/Branding Top 5 Things to Know:

#LISTEN! Listening is crucial for a marketer using twitter Tweet about things that will provoke thought and inspire response Don’t try to force conversation topics Simply go with the flow and join in on existing conversations 3 ways to deepen a connection with your followers – Answer a question your follower asked… brilliantly. – Participate in a topic your followers are engaged in. – Tap into your audience’s potential by asking questions.

VS. Facebook is better for creating brand identity and awareness Twitter allows you to interact and communicate with consumers better

Helps link Twitter with other social media sites like company blogs, LinkedIn, and Facebook. it will automatically send a tweet about your latest blog post a free web app that enables you to receive regular updates of tweets containing your brand, product, service, or any keyword of your choosing. This tool allows you to plan a tweet schedule ahead of time. You can type out the tweet and the date and time you want it posted and it's automatically done for you. Provides information such as: average tweets per day/month, what days and times the person tends to tweet, who they tend to reply to and retweet from, and what words they tweet the most. Tools to Help Businesses Better Utilize Twitter

Ways to Utilize Twitter Brand and Visibility – Profile Picture – Background – Bio

Customer Support – Directly respond to customer’s problems or ?’s Customer Outreach/Feedback – Respond to let them know you’re listening – Share company views

Networking – Connect with other professionals in your industry – Follow #hashtags

Internal Communication – Use for employees to chat with one another – Creates a transparent business and lets customers into the inner circle

Lead Generation – Search keywords related to your business directly to the individuals who might be interested in your product/services

Support Other Online Presences —Complements other social media —Cater content on each social media presence to respective audiences (Be original on each!) —Link social media presences together

Customer Acquisition…isn’t that the goal?! Contests Creative Queries Informational Posts Be memorable!!!

Search Bar Advanced Search Tweets or People? Social Media Dashboards- Manage your searches and lists Twitter List- Competition, influencers, etc. Create Search Alerts

Twitter for BusinessTwitter for Business: Page to help Businesses get started on Twitter. COMING SOON (Late March): Twitter Advertising for Small BusinessesTwitter Advertising for Small Businesses

COMING SOON: Updated Brand pages to include e- commerce contests and sweepstakes