What is a trademark? ™

 A trademark is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others  The Nike swoosh is a trademark and so is “Just Do It”  We can distinguish between Nike and New Balance because of their trademarks

 You must file a trademark application with the US Trademark & Patent Office to receive protection  Once you apply, you can use the little TM next to it so that others know they cannot use it without your permission. You can use the ® once your application is approved  What other trademarks can you think of?

 Which of the following is not a registered trademark?  Kleenex  Thermos  Escalator  Xerox

 What year was the first trademark issued?  1646 for a mill manufacturer  Since then, how many trademarks have been issued?  1.4 million

 The “Golden Arches” are a ______________  If you sell a product with the on it, you need to obtain permission via a _______________  Licensing is the legal method of using intellectual property that doesn’t belong to you.