Adobe Illustrator
Characteristics of Logos Distinctive among other logos Memorable in the minds of viewers Appropriate for the brand Practical and Scalable for any purpose Original text and imagery
Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory. Company was originally called Blue Ribbon Sports.
Memorable Logo was introduced in Designed by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968
1953: Fourth McDonald's restaurant, in Downey, California. It is the oldest McDonald's restaurant still in operation
Designed by Saul Bass in original logo
Designed by Milton Glaser in 1977
Appropriate Designed by Joe Finocchiaro
Practical
Clever Designed by Joe Finocchiaro
Designed by Herb Lubalin and Tom Carnase in 1965 Logo for a magazine that was never published
WE log
Designed by Joe Finocchiaro in 2000
Designed by Stanford professor Vaughan Pratt in 1982 The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Its an ambigram
Designed by Herb Lubalin and Tom Carnase in 1980 Communicates meaning figuratively through the logo Also designed Brooks Brothers, MacWorld, Calvin Klein
Designed by Phillipe Lenssen in 1999 Design goals: clearly differentiate from other search engines Be a search engine first and foremost Playfully simple, colors evoke child play but stray from color formality The texture and shading of each letter lift it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it. Catull is font, old style serif (search looks in the past)
Logo by Typography Typography is the preparation of text Most logos contain originally designed text The more original the logo it the more distinctive and memorable the work will be
Type and a mark
Designed by Chermayeff & Geismar
Just a mark
Designed by Chermayeff & Geismar
Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land
Designed by Chermayeff & Geismar
Company founded in 1897 Current logo designed by Raymond Loewy in Design process was 4 years and included tests on highway poles and interviewing motorists
Original logo was a mussel shell introduced in 1900 and replaced in 1904 by the first version of the scallop shell motif.
Original designed by Richard Runyan in 1973
Created in 1994 by Lindon Leader, at Landor Associates Considered one of the best logos of all times Hidden arrow suggesting forward movement and thinking
Designed by Ron Wayne (3 rd co-founder of Apple) in Represents inspiration and innovation. Too complex
Designed by Rob Janoff 1977 Bite mark to symbolize seduction, knowledge, play on byte Rainbow colors (in different order), break from standard
Introduced in 1997 Minimalism, controversial, new millenium
Implies everything from A to Z and a smile
Color in Art and Design With colors you can set a mood, attract attention, or make a statement. You can use color to energize, or to cool down. By selecting the right color scheme, you can create an ambiance of elegance, warmth or tranquility, or you can convey an image of playful youthfulness. Color can be your most powerful design element if you learn to use it effectively.
URL Link Color Wheel Primary, Secondary, Tertiary Warm and Cool Analogous Complimentary Split Complimentary Triadic Monochromatic
KHS Logo Letters Vegas Gold: #bbb400 Recreate the KHS letters in Adobe Illustrator.