Jason Hegedus Greg Mikus Josh Miller Evan Schwartz 10/14/2008

 Problem Statement  Conceptualization: assessment of customer needs and the resulting weight of importance  Preliminary Design: brainstorming, sketches, re- design concepts  Detailed Design: CAD drawings, detailed sketches and dimensions  Production: bill of materials, engineering analysis

1. Appropriateness for children 1.1 Color schemes 1.2 Lightweight 1.3 Music playback 1.4 Timed operation 2. Battery Life 2.1 Re-chargeable battery 2.2 Stand that charges battery 2.3 Battery indicator 3. Adjustability 3.1 Varying speeds 3.2 Interchangeable heads 3.3 Flexible head/neck 4. Efficiency 4.1 Easy maintenance 4.2 Uses own charger 4.3 Operates for exact period of time Retails under $15

 Focus our goals on our target consumers, children ages 4-8.  Based on our assessment of the most valuable customer needs, we must refine our concepts to gear our design towards appropriateness for children and efficiency.  Our toothbrush will have design features such as a timed song, a re-chargeable battery, and a functional stand to accompany our toothbrush.

The 5 most important re-designed aspects of our toothbrush included:  Timed song  Re-chargeable battery  Bristle structure suitable for children  Ergonomics for children  Tongue scrubber

 Timed Song: Button that plays music for 2 minutes (the amount of time which should be spent brushing teeth)  Re-chargeable battery built in to bottom which can be docked in the docking station that is included in our toothbrush

 Bristle structure is small and closely knit to better accommodate the size of children’s teeth.  Reduced overall size to account for the size of a child’s hand. The handle is ergonomically friendly and comfortable.

 Back of the neck of the brush also serves as a tongue scrubber to eliminate bacteria on the tongue.

FUNCTIONART Circular bristles pivotally mounted to head of brush Bristles oscillate along axis Circular front, rectangular rear bristles Removable music box which attaches to toothbrush Harnesses toothbrush and head attachments Electrically Driven Toothbrush US AUS B1US A Musical Toothbrush US A Stand and StorageUS00D363605S

EfficiencyAdjustabilityAppropriatenessWeightTotalRelative Order Efficiency Adjustability Appropriatness Weight ConceptEfficiencyAdjustabilityAppropriatenessWeightSumRank Relative Order Concept 1BASE03 Concept Concept Concept Concept ConceptEfficiencyAdjustabilityAppropriatenessWeightSumRank Relative Order Concept Concept 2BASE05 Concept Concept Concept

ConceptEfficiencyAdjustabilityAppropriatenessWeightSumRank Relative Order Concept Concept Concept 3BASE04 Concept Concept ConceptEfficiencyAdjustabilityAppropriatenessWeightSumRank Relative Order Concept Concept Concept Concept 4BASE01 Concept ConceptEfficiencyAdjustabilityAppropriatenessWeightSumRank Relative Order Concept Concept Concept Concept Concept 5BASE04

MaterialQty Per ToothbrushCost/unit Bristle Heads3$0.05 Polythylene Body lbs$ 2.80/lb Motor1$0.50 Button2$0.62 Re-chargeable Battery1$3.30 Charger Stand1$1.80 TOTAL$7.69

 Our problem statement originally estimated a retail cost of under $15.  In the bill of materials we calculated a per unit production cost of $7.69.  If we charge the projected $15, we would make a profit of $7.31, minus the cost of shipping and packaging.  For these reasons, we feel that the toothbrush’s cost suits the demand of customers, and has a reasonable cost of production.

 We as the united team of America feel that we have successfully redesigned an electric toothbrush to fit the needs of children from ages 4 to 8.  Redesign: Cost effective Timed song Re-chargeable battery Charging stand  We were able to incorporate our ideas and concepts into a ergonomic, cost-effective, and functional design.