© National University of Singapore. All rights reserved. NICF-Social Media Analytics General Reporting Template v.1 Permission granted for student use.

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Presentation transcript:

© National University of Singapore. All rights reserved. NICF-Social Media Analytics General Reporting Template v.1 Permission granted for student use. Page 1 T://S-SMA/Reports and KPIs - Report Template v1

© National University of Singapore. All rights reserved. Company Social Media Report: Introduction [Objectives: What and Why we are reporting] Page 2 T://S-SMA/Reports and KPIs - Report Template v1 Also include quantitative objective(s).

© National University of Singapore. All rights reserved. Company Social Media Report: Metrics [Metrics showing progress/change] Page 3 T://S-SMA/Reports and KPIs - Report Template v1 Explain the metric(s) if necessary. Show source of data.

© National University of Singapore. All rights reserved. Company Social Media Report: KPI [KPIs showing progress to objective(s).] Page 4 T://S-SMA/Reports and KPIs - Report Template v1 Explain the KPI if necessary. Show current score and how much progress to objective.

© National University of Singapore. All rights reserved. Company Social Media Report: Showcase [A showcase of progress or positive value.] Page 5 T://S-SMA/Reports and KPIs - Report Template v1 E.g. screenshot of post with good performance. Examples of sales attributable to social media.

© National University of Singapore. All rights reserved. Company Social Media Report: Testimonials [Positive Testimonials] Page 6 T://S-SMA/Reports and KPIs - Report Template v1 E.g. screenshot of post with positive customer feedback. Good reviews, photos of satisfied customers.

© National University of Singapore. All rights reserved. Company Social Media Report: “Conclusion” Page 7 T://S-SMA/Reports and KPIs - Report Template v1 Any value-creating concluding remarks. E.g. Insights learned; Questions answered; Justification for further/additional support

© National University of Singapore. All rights reserved. Example Page 8 T://S-SMA/Reports and KPIs - Report Template v1

© National University of Singapore. All rights reserved. Facebook Report: September 2015 Progress Report on Facebook Page Page 9 T://S-SMA/Reports and KPIs - Report Template v1 Set up in 2014 For September 2015, our target was 2000 fans. We chose the festival period to advertize to take advantage of market buzz.

© National University of Singapore. All rights reserved. Facebook Ad Report: Advertisement (Sep 2015) Page 10 T://S-SMA/Reports and KPIs - Report Template v1 During the festival season, we ran an ad on Facebook to promote the page. From 3 – 9 Sep. Target Objective: To reach 2000 fans, from baseline of 1901 fans. Budget: $7 daily (Total $56)

© National University of Singapore. All rights reserved. Facebook Ad: Metrics Metrics showing progress/change. Page 11 T://S-SMA/Reports and KPIs - Report Template v1 The ad resulted in an increase of 126 new fans. The total amount spent is $41.97 over 7 days.

© National University of Singapore. All rights reserved. Facebook Ad: KPI We paid 33 cents for each new fan. = $41.97 total spend ÷ 126 new likes. The conversion rate of the ad was 3.51% = reach ÷ likes. The ad reached 3,333 eyeballs during its run, converting 126 new fans. Page 12 T://S-SMA/Reports and KPIs - Report Template v1

© National University of Singapore. All rights reserved. Facebook Ad: Target Achieved We crossed the 2000 target between Sep 4 and Sep 5. Page 13 T://S-SMA/Reports and KPIs - Report Template v1

© National University of Singapore. All rights reserved. Facebook Ad: Showcase Page 14 T://S-SMA/Reports and KPIs - Report Template v1 E.g. screenshot of post with good performance. Examples of sales attributable to social media. Our September 3rd post/review performed very well.  13,000 people reached. (6.5x our fan base)  44 shares including….

© National University of Singapore. All rights reserved. Facebook Ad: Testimonials Page 15 T://S-SMA/Reports and KPIs - Report Template v1 The post was shared by important organizations in the community (a), as well as by grateful individuals (b). (a) (b)

© National University of Singapore. All rights reserved. Insights and Conclusion Page 16 T://S-SMA/Reports and KPIs - Report Template v1 1.It is effective to run ads during a period of time when brand PR and buzz in the market is high. E.g. during seasonal times/events. 2.At 33 cents per like, our cost per page like is low compared to averages in Singapore ($1.08). For our next campaign in December 2015, we would like to increase our budget to $100 and target an additional 300 fans.