Bristol Community College Bristol Community College CIS 13 Business Creativity

Before DESIGN, You Need INFORMATION… and lots of it!

1Information Gathering 2Research 3Design Proposal 4Design 5Feedback 6Production What Is The Communication Process?

 Ask Questions  Attention ~ listen  Thorough Communication Up Front 1 The Communication Process

 Who is the Client?  Who is the Audience?  What is the Message?  What is the Media?  What is the Budget? The Communication Process

 Listening to the Client ~ What do they want?  Getting the Details The Communication Process

 The more Questions you Ask and Attention to DETAILS, the better and easier the Communication Process will be, and ultimately the more Successful the DESIGN will be. The Communication Process

 Get to know your Client  Competitors? What are they doing?  Trends ~ “Build A Better Mousetrap” or “Think Outside the Box” 2 The Communication Process

 Presenting Your Ideas  Get it in Writing! - Contracts and Agreements 3 The Communication Process

 Begin to Design  Drafts and Proofs for the Client 4 The Communication Process

Meetings, meetings, and more meetings Communicating and Compromising “Too Many Cooks Spoil the Soup” ~ Know Who the Decision Maker Is Proofread as you go 5 The Communication Process

Sending Designs to Vendors ~ Printers and Other Fabricators Always Check Proofs Final Product 6 The Communication Process

Good Communication

Publication Design controls the format and typography of:  magazines  newspapers  newsletters  other periodicals.  A good design makes information easy to find and easy to read. Types of Media Source: AIGA.org

Three-Dimensional Exhibits and Displays allow people to experience things and ideas in full dimension:  cardboard stand-up at the end of a grocery aisle  portable trade show booth  museum exhibitions Types of Media

Interactive Media and Web Sites bring information and people together through intuitive graphical interfaces including devices such as:  touch-screens  computer and video games  e-commerce   cell phones  internet forums Types of Media

Broadcast Design and cable television networks understand, perhaps more than anyone, the power of visual messages. It includes:  television advertising  logos  banners  "window frames" or screen borders  motion graphics Types of Media