THE WEEK THAT WAS WEEK 13

PEAK FOR THE WEEK COMMENCING 25 th March 2012 (WEEK 13) PUTs this week all experienced declines across all key trading demographics. AP experienced the highest loss of 6% and AP5+ recorded a small 1% decline. Tuesday and Friday were the only nights that experienced growth YOY, with Friday recording the highest lift of 6% against AP 5+. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

TV ONE HIGHLIGHTS AP For Week 13, TV ONE experienced a small audience loss of 6% (to 7.7 ratings) with share decreasing (to 22.1%). Year on year, both audience & share losses were reported. Saturday night experienced the highest weekly lift of 14% with Come Dine with Me, The Hotel Inspector and The Jonathan Ross Show improving ratings WOW. Yearly, Friday night recorded a 11% lift. Year to date, TV ONE’s average audience is sitting at 7.5, compared to 9.2 in Three shows were in the top 10 programmes this week. The week’s best buy was Mondays Persons of Interest with a CPT of $ Source: Nielsen TAM OVERNIGHT: Top Programmes for AP The Big Bang TheoryTV Broke GirlsTV214.7 Shortland StreetTV214.6 Highway PatrolTV213.5 Two and a Half MenTV213.2 Police Ten 7TV213.2 The Politically G to Grown UpsTV ONE12.4 The MiddleTV212.4 MasterChef New ZealandTV ONE11.9 The ForceTV ONE11.8

TV2 HIGHLIGHTS AP TV2’s audience declined a marginal 1% this week (to 8.3 ratings) with share increasing 3% (to 28.7%). Year on year, audience losses and share declines were recorded. Friday night reported the highest weekly lift of 30% with all shows across the peak zone with improved performances WOW. Thursday night experienced the highest yearly lift. TV2’s average audiences are sitting at 7.9 compared to 9.1 last year. Nine of the top 10 programmes this week were on TV2. The week’s best buy was Thursdays Neighbours with a CPT of $ Source: Nielsen TAM OVERNIGHT: Top Programmes for AP Shortland StreetTV214.7 The MiddleTV214.6 The Big Bang TheoryTV Broke GirlsTV213.7 Police Ten 7TV DaysTV3*12.9 Go GirlsTV212.2 Highway PatrolTV212.2 Two and a Half MenTV212.2 SuburgatoryTV211.8

For Week 13, tvnz.co.nz Page Impressions are up 23% year on year with Unique Browsers up 20% for the same week last year. Year to Date, Page impressions on tvnz.co.nz have declined by 3% year on year, with Unique Browsers up 3% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sport World News Entertainment News Business

TVNZ Ondemand weekly Stream Views increased by 64% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 47% ahead of last year. Revenge was the Top Episode streamed for the week. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week were impacted by reporting issues. Top 10 Streams Revenge, Ep 7 Shortland Street – Friday Episode Once Upon a Time, Ep 8 Shortland Street – Monday Episode Shortland Street – Wednesday Episode Shortland Street – Thursday Episode Shortland Street – Tuesday Episode The Big Bang Theory, Ep 8 Go Girls, Ep 7 Winners and Losers, Ep 21