JDF and the Business of Graphic Arts Gareth O’Brien Objective Advantage, Inc.

JDF So what does JDF do? Data Interchange Format

JDF Package Job Ticket (JDF) Messaging (JMF) Transport (HTTP, HTTPS) Packaging (Multipart Mime) Components of JDF TIFF PDLJDFJMF ICC

Workflow and Business An example (using JDF) that actually exists

UK-based client of Objective Advantage Developed JDF-based print purchasing system Grew GL2 (Print Management Division) from Stg£3 million annual turnover To almost Stg£9 million In 12 months with no increase in staff Recently acquired Access Plus one of the largest Print Managers in the UK

CWS Solutions in Graphic Arts Workflow From Concept to Completion SoonCurrentNext

Workflow and Business Some Concepts in electronic business as applied to the graphic arts industry

Supply Chain JDF as “The Core of the Print Supply Chain” From the Supplier’s Supplier to the Customer’s Customer

Supply Chain

About Objective Advantage

Objective Advantage Software Development Systems Integration Business Systems From antiquated COBOL systems To Great Plains, SAP, Sage, etc. Print and Graphic Arts Workflow and JDF PDF – Generation and Manipulation PPML, PPML/VDX, SVG – Variable Print DISC – XMP – Photo Metadata

Who can benefit? Graphic Arts Systems Vendors Print Systems Vendors Anyone that has or needs custom systems: Publishers Printers Prepress or other niche providers Anyone needing information, strategy, training or integration for Graphic Arts

Steps Toward Integrated Production

Get training for Management and IT on JDF and workflow integration Get help to identify where you want to get to with integration and automation Feasible today Becoming feasible over the next few years

Steps Toward Integrated Production Create a plan to get From where you are to where you want to be Careful consideration of work during the transition Make sure every step you take is getting you further along that plan If you feel a need to deviate from the plan justify the deviation If you can, then the plan probably needs revision

Steps Toward Integrated Production Change Engenders Fear! If you look for reasons not to do this, you will find them Look instead for opportunities that workflow integration can facilitate

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