COCA COLA COMPANY

INTRODUCTION  Coca cola is the largest retailer of beverages in the world.  It is present in over 150 countries.  The company has more that 200 different products and brands.

COCA COLA COMPANY ORGANIZATION STRUCTURE President Coca-Cola Coca-Cola International Latin America Division Europe Division Eurasia & Africa Division Pacific Dision North America Division Coca-Cola North America Coca-Cola- Refreshments Bottling Investment Group Manufacturing Corporate staff

OPERATIONAL PLAN AND FINACIAL PLAN StrategyTimeframePerson Responsible BudgetOther Resources Conduct market visits Two visits per week to selected markets during summer Sales ManagerSalary $2500 Trailer $1500 Purchase of roadshow trailer Advertise major events through television Adverts placed in national televisions every weekends Promotion coordinator Adverts $5000 Initiate Coca- Cola challenge tournaments Program commences Sep 2015 and ends Dec 2015 Events coordinator Trophies $3000 Conduct social events Events conducted every two months Promotions coordinator Events self funding Effect regular communicatio n with customers through newsletter Quarterly basis: Jan, Apr, Jul and Sep Newsletter Editor Photocopy consumable Photocopy machine

MARKETING MIX OF COCA-COLA  Distribution Activities: The Coca-Cola Company sells its products by bottling and canning operations. There distributors reached the coke to the wholesale and the wholesale reached it to retailers. And at last the customer buy coca cola from the retailer shop.  Promotion Activities: advertising the Coca-Cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television. There are many television advertisements on Coca-Cola products. This source allows the company’s products to reach a large audience.

REFERENCE  Senker, C., & Foy, D. (2012). Coca Cola: The story behind the iconic business. London: Wayland  Coca-Cola Company, Wilmington, Del. (1974). The Coca-Cola Company: An illustrated profile of a worldwide company. Atlanta: Coca-Cola Co  Allen, F. (1994). Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world. New York, NY: HarperBusiness

REFERENCE  Keegan, W. J., & Keegan, W. J. (1989). Global marketing management. Englewood Cliffs, N.J: Prentice Hall  Coca-Cola Company, Wilmington, Del. (1974). The Coca-Cola Company: An illustrated profile of a worldwide company. Atlanta: Coca-Cola Co  Allen, F. (1994). Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world. New York, NY: HarperBusiness