MOTHERCARE BY FEDERICO PORTILLO

HISTORY OF MOTHERCARE Since MOTHERCARE was first established in the UK in 1961, it has become the world's leading parenting store, now in over 50 countries and more than 700 stores.

What is MOTHERCARE Baby clothing Baby accessories Feeding equipment Nursery needs, furniture Baby and safety equipment Providing expecting mothers with information. Employ staff with experi im a mexican

Why is Mother care so popular Wide range of products and services. – Different products to compare – All in one shop for baby needs, baby care, Maternity clothing, toddler clothing, safety needs – Baby accessories – Provides useful information for expecting mothers and mothers and safety needs of babies and children – Professional services

Who are the audience Mothers with kids Mothers that are about to have kids Child care businesses

How can it be improved The logo could be less plain, more colours and be more family orientated. E.g. use pictures of a family or mother with baby or pram.

The Identity Plain but very professional Shows that it’s a serious business and not just sells products but also provides different types of services and information for all types of families. Simple not to much happening but affective.

LOGO DESIGN

How can I apply there type of design and ideas into my design? Simple design The use of one colour for the logo and one colour for the background The use of stick figures. Try to not concentrate on just one type of audience but aim for same category with different types of the same type of audience.

Issues they have had? A deal gone bad with MFO Lost business and stock holders A decrease in profit Customers complaint