Choosing the Right Delivery

Types of Delivery Your method of delivery should fit your message Print Signs Audio One-on-One Internet Video

Print Newspaper Articles Many local papers need articles Press Releases Paid Spots Public Service Announcements Not always reliable Brochures Necessary Not very effective

Mailing Work with your local PO Is it a “stuffer”? What are the guidelines? Review the mailer Local opportunities?

Signs You can have too many People will not see signs higher than seven feet Make them SIMPLE Keep them up to date Location is Key (not just at facility) Super markets Town offices Libraries Mobile (Londonderry)

Audio All radio stations have to do PSAs Contact station for guidelines Develop a radio commercial Contact public radio about interviews Know the station’s service area

One-On-One Most Effective Delivery Most Time Consuming Take Advantage of Opportunities Town Meetings Residents Costly

Community Based Marketing Alternative to traditional methods People are concerned how others see them Commitments Incentives Very effective Local “champions”

Internet Great source for general information Does your community use it? Do you have access? Does the town have it?

Take Advantage of Local Resources Boy Scouts Girl Scouts Rotary Recycling groups Schools Universities

Questions, Comments, Concerns… Marc Morgan HHW Coordinator