+ Who knows you best? Making better use of the internet to build your sports team brand by integrating fan User-Generated content into your website. “Share the memories” “Be part of the team” Fans are #1 UGC Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

+ Using Fan-Generated Content to fuel the conversation. Who knows you best? When it comes to sports, no one is more passionate, devoted and engaged than your fans. There is no comparison to the die-hard fans, who paint their faces, live stream games, tailgate, buy merchandize and fuel the conversation. Without fans, there is no game. Fans define the rules of the game in this new social environment. Who better than them to drive content into your website and leverage your marketing efforts. Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 2

+ Our UGC Mission: Building your sports brand community online Through User Generated content, we can build your brand community online and deliver a compelling user-experience that: Increases your online presence & drives traffic into your site Encourages subscriptions and website signups Engages current fans and captivates new ones Generates new revenue through sponsorship Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 3 Foster conversation Persuades fan prospects Lead to revenue & popularity

+ Four steps toward the Goal Brand Awareness Brand Integration Brand & Consumer relationship Brand Loyalty Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 4

+ Brand Awareness The power of Social Media and UGC Building your SM and UGC to enhance sports Expanding awareness globally Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 5 By: Carolina Murillo

+ Build your UGC to enhance sports Making better use of each site: Facebook- use for team news, stories surrounding players, team photos YouTube- use to post old games, after game interview, fan reactions, game highlights Twitter- use for score updates, athlete’s personal tweets, contests Tumblr- use for more photos and game analysis by other fans Istagram-Use to connect to player’s personal pictures outside of the game, fan photos, and game photographs Pinterest-use to drive merchandise and general sports photos Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 6 With the explosion of new social media platforms, the amount of UGC is endless. Fans are constantly online sharing, liking, commenting, and clicking away. Use this valuable information to connect your team brand, your athletes and the fans.

+ The Power of User-Generated Content Its impact thus far: Social media is the most popular online method of interacting with other sports fans among those When it comes to the athletes they follow, 60 percent of NBA fans said they are most interested in hearing that player’s thoughts about the recent or upcoming game/match 3.5 Billion- the amount of content shared each week on Facebook 17% of fans comment on games they are watching via online blogs or social media sites “155 million- amount of Internet users that will consume some form of user-created content this year ( up 116 million since ’08)” Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 7 Sport and social media are obvious partners. Sport provides ‘live’ excitement and social media lets you share the moment with your friends *

+ Sports Awareness, Did you know? Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 8 A survey by Catalyst Public Relations to conducted among a sample of 1,934 sports fans age who are members a national online consumer survey

+ Expanding Awareness globally Globally there are over 460 million fans who ‘like’ sports teams on Facebook and almost 100 million fans ‘follow’ teams on Twitter Fans are constantly seeking livestream videos and links on forums. With UGC, we can alleviate this stress and make tis content available for everyone to see worldwide It all starts with one fan, one believer to spread the word and influence others. Today it is way easier to share your passions with others worldwide Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

+ Brand Integration Integrating your User Generated content Cross platform consistency Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 10

+ Integrating your UGC and driving it back to your site Cross platform consistency Ex. Facebook post includes twitter hashtag and website Promote merchandice on all platforms Ex. Pinterest picture links lead customer back to main site Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 11

+ Strong Brand & Consumer Relationships Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 12

+ Brand & Consumer Relationship Athlete’s Twitter Fans feel more connected and getting personal with athletes because athletes control their own twitter sites Never before seen/behind the scene inside look images of athletes on/off the court Weekly s Encourage Fan to “Share the Memories” Stream on main site videos, comments, tweets that fans post Incorportate Remind Fans that they are valuable Giveaways Contest Shout-outs Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 13

+ Brand Loyalty Fan Clubs Corporate Sponsorship & Promotion Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 14

+ Fan Clubs Fan club who buy merchandise Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 15 Ultimate goal  1 time buyer to season ticket

+ Promotions & Sponshorships UGC creates buzz and popularizes team  corporations pay and sponsor events Team gains revenue, saves money, creates better outside relationship and is able to offer consumers more Win/win situation team gains publicity and fans get perks Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 16

+ Understanding the pros/cons of UGC Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 17

+ Negatives of UGC Copywriter Infringement The content that users may be illegal Unpredictability Fans sometimes create content in response to their reaction, good or bad Confusion User can cause confusion for other fans by creating web pages or creating content that HOWEVER…. No publicity is bad publicity. Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 18

+ Be better than your competition Sites/Teams that are using UGC to their advantage Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 19

+ Teams with effective UGC Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 20 Tumblr- LakersFacebook- Knicks Twitter- Man UnitedInstagram- OKC

+ Work Cited Note to group members**** When making changes to the power point and adding your articles, how its relevant, and how it will help convince/persuade team to use UGC, make sure to include a footnote on that slide and then the actual citation on this slide as the last page for the leave behind. Thanks Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 21

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion 22