Food Marketing Presented by Birgit Humpert & Liz Dahlgren Keene State Dietetic Interns December 11, 2012.

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Presentation transcript:

Food Marketing Presented by Birgit Humpert & Liz Dahlgren Keene State Dietetic Interns December 11, 2012

Today we will: Identify ways food companies portray their products Discuss the facts about food advertisements targeted to kids and teens Create advertisements Identify ways to be savvy consumers

Can you identify these logo’s?

Food Advertisement

Burger King Whopper in Advertisements

What it actually looks like when you buy it

Food Marketing Tricks: Makeup Artist O Burger Makeup Artist Burger Makeup Artist

Food Marketing Facts How many food ads do teens see everyday? About 80% of foods advertised on television shows intended for children are for convenience/fast foods and sweets. 17! OR 6,000 per/year!

A Closer look Only 4% of food ads targeted at kids and teens are for dairy products, 1% are for fruit juices, and none are for fruits or vegetables.

How does Healthy size up to Unhealthy?

Where else do you find food marketing? O Television shows O Websites O Social Media O Video games/ Advergaming O Pandora/ Radio

Product Placement

Marketing Activity O In your group, create your own commercial that advertises your healthy food! O Please include: O Catchy Phrase or Title O 3 selling points on why people should purchase the food O BE CREATIVE!

Call to Action: Be a Savvy Consumer! Look beyond your favorite character Turn the box around and read those labels Form your own opinions about the way companies portray their products, it is something you want to support?

Resources O earch_briefs/her%20food%20mktg_brief110308final.pdf earch_briefs/her%20food%20mktg_brief110308final.pdf O CDC (2012). Obesity rates among all children in the United States. Available from O Brown, J. (2011). Nutrition through the life cycle 4 th edition. Wadsworth O safe/nutrition-label-tricks safe/nutrition-label-tricks O O Singer, D.G., Singer J.L., (2012) Handbook of Children and the Media, 2 nd edition, Sage Publications, Thousand Oaks CA O Institute of Medicine of the National Academies (2006). Food Marketing to Children and Youth, Threat or Opportunity. The National Academies Press. Washington DC.