PUSH UP CAKE Clara Primanathasia – Febrina Oktaviani – Melva Sabella –

Push up cake?  A modern new way to eat cake  No need to get your hands dirty  A new way to sell cake  Cute looks  Attract customer

Step by step to make it:

Voila! You just add whipped cream or another topping at the top of it

Background.. Why do we choose to produce this product?  Haven’t been invented yet (especially in Indonesia)  Have a great prospect on market  Market in Indonesia starting to get consumptive  Have a cute and beautiful looks (for party or any another special occasion)

Innovative side

 Adapting from the existed product before, named push up ice cream  Creating the new product by using the same package but different content  Haven’t existed in Indonesian market yet

PDB Concept  Positioning: as the first push up cake cake in town and new way to experiment the cake  Differentiation: the modern way to eat cake, not make our hand dirty and sticky, simple.  Brand: Push Up Cake

STP Concept  Segmentation: demographic segmentation as male and female, kids, and middle up economic class.  Target: parents who have kids, kids on birthday party, and teenager.  Positioning: as the first push up cake cake in town and new way to experiment the cake

Financial Analysis  Financial Analysis of Push up cake product: Cost Of Good Sold (COGS) counted as 1 pack (15 cups rainbow cake): - 2 kg of flour (2 x 12,000) = 24, /2 kg of sugar (0,5 x 12,500) = 6,250 - coloring (red, blue, yellow, green, purple) = x 5) = 12,500 - eggs = 3,500 - vanilla extract = butter 50gr = symple syrup = water - packaging/pack = 75,000 - whipped cream = 22,500 Total cost of good sold per 1 pack (15 cups) push up cake: 150,950 Cost of good sold per cups = 150,950/15 = 10,100

margin  Selling per COGS per cup is 10,100 + delivery charge 5,000 Profit: 20,000-(10, ,000) = 14,900  Selling per packs (include 15 cups) for 255,000 COGS per pack is 150,950 + delivery charge 5,000 Profit: 255,000-(150, ,000) = 99,050