KINDER CEREALS

WHAT PRODUCT IS ADVERTISED? The product which is advertised is «Kinder Cereals» WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH? Mothers need to have a break to enjoy «Kinder Cereals» WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE COMMERCIAL? The music which accompanies the commercial relaxes the audience and associates the break to a moment when one can relax

WHO IS THE COMMERCIAL ADDRESSED TO? The commercial draws the attention on all people, but, in particular, on mothers who need a break during the day HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT? The attention of the audience is caught by the music in the background and by the happy situation of daily life which can be copied by everyone WHAT SCENES ARE USED? We can see a happy mother who is going to take her children to school

WHERE IS THE COMMERCIAL INSERTED? This commercial has been inserted between the news and a reality show AT WHAT TIME IS THE COMMERCIAL BROADCAST? The commercial is broadcast on Channel 5 at 8.30 pm, during dinner time IS THIS PRODUCT HEALTHY? This product is healthy because it is made of milk, cereals and cocoa, but unfortunately it has some presevatives

PIZZARISTORANTE PIZZA RISTORANTE

WHAT PRODUCT IS ADVERTISED? Frozen pizza Buitoni WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH? You might need it if you want to eat something different WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE COMMERCIAL? It’s used to emphasize the product: it almost looks like a non-frozen pizza

WHO IS THE COMMERCIAL ADDRESSED TO? Youngpeople (max 35) Young people (max 35) HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT? They are attracted by the music, the young couple and the pizza WHAT SCENES ARE USED? It is vehicled by the young couple

WHERE IS THE COMMERCIAL INSERTED? In a break between master chef AT WHAT TIME IS THE COMMERCIAL BROADCAST? The commercial is broadcast at IS THIS PRODUCT HEALTHY? Absolutely not

JAGERMEISTER

WHAT PRODUCT IS ADVERTISED? Jagermeister WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH? The need to have fun WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE COMMERCIAL? To give a festive atmosphere

WHO IS THE COMMERCIAL ADDRESSED TO? To = >18 people HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT? With the music and the localation WHAT SCENES ARE USED? A group of people that are having a party

WHERE IS THE COMMERCIAL INSERTED? In a party AT WHAT TIME IS THE COMMERCIAL BROADCAST? At half past nine IS THIS PRODUCT HEALTHY? Absolutely not

COCA COLA

WHAT PRODUCT IS ADVERTISED? The product which is advertised is «Coca Cola’». WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH? It levels on the needs of happiness and union. WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE COMMERCIAL? The music which accompanies the commercial is used to involve the public to buy Coca Cola.

WHO IS THE COMMERCIAL ADDRESSED TO? The spot is for all people HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT? The attention of the audience is captured by the music in the background and by the black&white effect WHAT SCENES ARE USED? It is conveyed with the image of a happy family and also happy people

WHERE IS THE COMMERCIAL INSERTED? This commercial has been inserted between cartoons AT WHAT TIME IS THE COMMERCIAL BROADCAST? The commercial is broadcast on Channel 5 at 2.30 PM IS THIS PRODUCT HEALTHY? This product is not on-line with correct alimentation