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2 Why Social Anyway? Q: How do I use social to benefit my business? A: Social has a lot of benefits to a business ranging form building a community to the SEO value.

3 Important SEO Factors Seo Needs Content. Social Media Thrives on content Shared Content Validates You Shared Content Sends Signals

4 Links Strong Social supports Strong Links Helps provide a mechanism to send signals of the value of the article Provides signals that the site has something of value on it. Faster Spidering

5 Build a Brand Strong Social yields a strong brand\ Social can work in regards to a PR strategies which help SEO