SEARCH ENGINE OPTIMIZATION (SEO) Shelbi Staub 843XR Fall 2013

Search Engine Optimization (SEO)  ‘Search Engine Optimisation (SEO) is the process of designing or making alterations to a website in such a way that the search engines can find and index the given website with greater ease, resulting in improved rankings” (Visser & Weideman, 2011, p. 7).

History of SEO  Brian Pinkerton – The WebCrawler Inventor  “Brian Pinkerton created the WebCrawler in April 20, 1994 … It was the first of its kind, providing full-text search results”WebCrawler  Danny Sullivan – The Faithful Search Evangelist  “Sullivan founded the Search Engine Watch in 1997, even before Google was founded 1998 as a company. He is also the founding editor of Search Engine Land”Search Engine WatchSearch Engine Land  Larry Page and Sergey Brin – The Google Guys  “They developed a better system to determine the relevance of a website using the number of pages and the authority of the pages that link to the original website. It then ranks the pages based on their score. ” (Boateng, 2013, p.1)Boateng

How We (Librarians) Use SEO VS

SEO Evaluation

References  Search Engine Land (2008, December 29). What Is Search Engine Optimization / SEO. Retrieved September 5, 2013, from  Visser, E., & Weideman, M. (2011). An empirical study on website usability elements and how they affect search engine optimisation. South African Journal Of Information Management, 13(1),  Boateng, D. B. (2013, August 7). Five key personalities who have contributed massively to seo. Retrieved from