Let’s Celebrate 2013!!!. COLOR is a Driving Force in the Confectionery and Baking Industries! Baking and Decorating, Candy Buffets, Favors, Event Planning,

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Presentation transcript:

Let’s Celebrate 2013!!!

COLOR is a Driving Force in the Confectionery and Baking Industries! Baking and Decorating, Candy Buffets, Favors, Event Planning, School Colors, Team Colors are driving the COLOR CRAZE!!! Pinterest, Food Network, HGTV, Martha Stewart, etc., have created consumer awareness and demand in baking and decorating Colors aren’t just for the Holidays, It’s for every celebration!

Candy Buffets are on Trend for Celebrating All Events and Holidays

And Consumers Continue to Try to Out-Create Each Other!!!!

Walls of Color are Driving Consumer Purchases and Interest!

And with More than 125 SKU’s, Party City is Leveraging this Color Craze

Specialty Retailers are Capitalizing on Colors!

Hostess with the Mostess! Bird’s Party Magazine! Celebration by SweetWorks® Continues to be Featured in Popular Online Publications

And is making it Big – with Oprah, Martha Stewart, Dylan Lauren and the Hello Cupcake!! Martha Stewart Magazine sprinklebakes.com Dylan Lauren’s Bridal Shower Sandra Lee magazine Oprah

The Celebration by SweetWorks® Line Continues to Expand Product Forms Include: Gumballs Sixlets® Pearls Candies Foil-Wrapped Chocolates Variety of Packages: Bulk Peg Bags Shaker Jars And…..

1.75 Oz Bags Sixlets® Pearls Top 5 Colors 12 ct. per display List Price: $.60, SRP $.99 - $1.49 Convenient Pack Size – Perfect for Baking Merchandise in the Peg Set or on a Baking Aisle Shelf Introducing Celebration by SweetWorks® Designed for the Baking Aisle!

Our New Packages will Drive the Decorating and Baking Trend Even Further!

The Baking Aisle is Incremental Space and Waiting to be Enhanced! Designed to Merchandise in a Peg Set Or In the Shelf Set

Successful Selling Tips:

Unit movement is lower than candy Profit margins are higher Some of the larger chains have categories within a department, such as cake mixes, frostings, nuts, sprinkles, oils and so on. Talk uniqueness and excitement to the category as it has been stale for 30 years! Selling the Baking Aisle Isn’t Like Selling the Candy Department

Generate some excitement! Visuals are a great selling tool. Decorate cupcakes or cookies for the appointment – it makes an impact. If you don’t know anything about cooking and the kitchen, perhaps someone else should help make the call. Lead the buyers so they see the importance of this consumer trend! This product line will bring new consumers into their category and enhance their baking set. Tips for a Great Presentation

Check out Pinterest and Facebook – this information is invaluable (Sixlets®, SweetWorks, baking, etc…). Consumers of all ages are buying and using our products. The Celebration by SweetWorks® consumer is shopping many channels. Have confidence in the product line. It sells! Know this Consumer!