True & False Harder T&F Real Hard T&F Hardest T&F Short Answer

Internet reservations for hotels are now routine

TRUE

“W” Hotels feature wireless amenities such as wireless Internet and wireless phones

TRUE

High Tech amenities are not important to the hotel business

FALSE

Travelers want a clean room and someone to keep it clean

TRUE

The development of Holiday Inn was one of the marketing innovations that changed the hospitality industry

TRUE

Dude ranches and casino hotels are examples of specialized resorts

TRUE

Rapid growth in the fast-food industry continues in the United States while overseas growth has been on the decline.

FALSE

The fast-food business is gaining more momentum in countries other than the United States.

TRUE

The Superior Small Lodging (SSL) Association is an organization that attempts to ensure tourists receive great value and high-quality accommodations at member properties

TRUE

. Hotels located near airports have often had a reputation for dowdiness and poor service.

TRUE

The invention of the automobile helped the hotel industry become a booming business in the 1940s.

FALSE (1920s)

The 1930s were a prosperous time for the lodging industry

FALSE

The key to the success of a bed and breakfast is offering an experience different from that of other lodging.

TRUE

The success of a conference center depends on being near a good airport and enough hotels to accommodate multiple conventions simultaneously

TRUE

Financing is the means of getting a company’s products and services to the customer.

FALSE

The customers’ total experience with a company determines their attitude toward the company

TRUE

Advertising campaigns use radio, TV, newspaper, & Internet.

TRUE

Most hotels and motels conduct marketing research.

TRUE

Travel and tourism is good for the economy.

TRUE

A bottle of shampoo left in the bathroom of a hotel is always complimentary for the guest.

TRUE

About this much of what you spend on goods and services pays for the cost of marketing.

½

This first theme park in the U.S. helped establish the travel and tourism industry.

Disneyland

Supply and demand in the travel industry determines this most of the time.

the price customers pay

Amenities are

services offered to guest for their convience

The characteristics of a target market such as age, income, gender

Demographics