2007 Ryko Annual Sales Meeting 2007 Ryko Annual Sales Meeting Reverse Marketing “Gasoline Discount with Car Wash Purchase” 2007 Ryko Annual Sales Meeting 2007 Ryko Annual Sales Meeting

Reverse Marketing - Concept What is Reverse Marketing? A vehicle to compete with Big Box and Grocery Store gasoline discount programs Program Management – Electronic or Manual Value Driven Discounting –$0.10/gallon discount with $8.00 wash purchase –$0.05/gallon discount with $7.00 wash purchase –$0.02/gallon discount with $6.00 wash purchase

Reverse Marketing - Economics

Electronic Example – 7 Eleven, Inc. Location – Plano, TX P.O.S. – Gilbarco “Passport” Promotion - $0.10/gallon discount with an $8.00 wash Wash Prices - Express $6.00 & Premium $8.00

Point of Purchase Material – 7 Eleven, Inc.

Manual Example – Shell Marketer Location – Dallas, TX Promotion - $0.10/gallon discount with any wash purchase Wash Offering –Express $6.00 –Premium $8.00

Point of Purchase Material – Shell Marketer

Reverse Marketing - Summary Increased Car Wash Profit Establishes Gasoline Purchasing Loyalty Incremental Gasoline Growth Enhanced Purchasing Experience Competitive Advantage