CITY OF CAPE TOWN’S TOURISM MANDATE Presentation to: Select Committee: Trade & International Relations 08 July 2009 Alderman Felicity Purchase Mayco Member:

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Presentation transcript:

CITY OF CAPE TOWN’S TOURISM MANDATE Presentation to: Select Committee: Trade & International Relations 08 July 2009 Alderman Felicity Purchase Mayco Member: Economic Development & Tourism

LOCAL AUTHORITY MANDATE Under the Constitution, Act 108 of 1996, municipalities must now lead, manage and plan for development. Local government is perceived to be the agent of change and the vehicle for development at a local level. Local authorities have the responsibility to exercise this developmental mandate across all functions delivered at local level – including the development and marketing of the tourism sector. The delivery of corrective and supportive interventions that will facilitate transformation will be delivered at a local level.

PROVINCIAL LEGISLATION Western Cape Tourism Act, 2004: To provide for the establishment of the Destination Marketing Organisation To provide for its composition, powers and functions To provide for the promotion of tourism and the related economic development of the Western Cape

City & CTRU relationship Tourism Act 2004 establishes the DMO without infringing on the rights of municipalities regarding local tourism… 3 year SLA with CTRU (ending 30 June 2008) & city 1 year’s notice given in June 2007 that SLA won’t be renewed Provincial government was requested to address the following issues during the year of notice: Clarify confusion on destination development mandate Increase City representation on CTRU board Strengthen legislation to ensure board members have the capacity to deliver on CTRU’s mandate

Current state CTT mandated to deliver destination marketing & visitor services for the City in terms of Sec.78 of Municipal Systems Act /2010 budget approved to fund the delivery of these functions by CTT in preparations of SWC 2010 Joint marketing initiatives planned, executed & co-funded (CTRU & CTT) International best practise model of city destination marketing being sought

City of Cape Town Partnerships & stakeholders PGWC: Promote & develop tourism in Western Cape SA Tourism: Promote South Africa internationally CTRU: Destination Marketing for the Province CTT: Visitor Services & Destination Marketing for Cape Town Industry: Private sector driven tourism Communities: Community based tourism Other governmental bodies: Collaborative initiatives

THANK YOU Let us work together for a better city