Service for -- By-Silvia. Service Form the famous movie. there would be a heavy theme park element for this film. Rapunzel's meet and greet locations.

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Presentation transcript:

Service for -- By-Silvia

Service Form the famous movie. there would be a heavy theme park element for this film. Rapunzel's meet and greet locations were added to both Disneyland and the Magic Kingdom.

Tangled Park Because be the princesses are every girls dream. We built this heavy theme park through your image.

Tangled Park This package includes a long golden Rapunzel's wig, makeup, face gem, princess bag and a princess sash.

Consumer profile Demographic: Age: Go to Rapunzel’s tower that many people who watched want. But the primary target market for our service will The reason for this age is that they are young, and they love cartoon more than old people. Our secondary target market is

Consumer profile Gender: Both boys and girls.

Consumer profile Family Life Cycle: because of our primary is 0- 19, most likely are children or grown. These people might have more time to go where they want to go.

Consumer profile income level: our service will a little expensive. So our target market must have some high level. The reason for that is we will make this tower same with Rapunzel’s tower, and you can go into this tower, the furniture are also same. People who visit here can feel like in movie, so our service must be high quality.

Consumer profile ethnicity and culture: our service don’t need for ethnicity and culture. This is not important for our service.

Consumer profile Psychographics: our target market most are children and grown. They like cartoon and Disney things. They went to other theme park before.

Consumer profile Geographic: our target market most live in urban. Because people in urban have high income/

Marketing Mix Product Mix: To identify it as part of the Disneyland’s product mix. People have confidence in ‘Disney’. We researched showed that Tangled Park will the biggest chance. So many people want live in fairy tales. The consumer can image themselves be a cartoon.

Marketing Mix Promotion Mix: Our marketer will put the big poster on the where we will built this park. And the media will give Tangled Park franchise owners and corporate executives an opportunity to show this. TV advertisement for this Tangled Park with this movie togehter.

Marketing Mix Pricing Mix: Our market make the pricing a little bit higher. Each ticket is 200RMB. Because this base on “Disney” brand. This park has all the similar things that what you saw in the movie. (we also have some privilege: if parents buy two tickets, can free to their kid. if are lovers will go to park, they can get 3 photo frame with Rapunzel and Ryder.)

Marketing Mix Place Mix: We will built this park in TEDA, Tianjin. The reason for that are: 1. There are development zone, there has more big area to built this. 2. Tianjin doesn’t has theme park. 3.Many foreigners in here. 4.More people to visited here. 5.Near the Beijing, the capital of China.