How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB.

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Presentation transcript:

How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB

How do hedgehogs mate…? …very carefully

Not just donors How many of our legators are known to us?

Back to basics: What prompts people to make Wills? Why do people leave legacies? Who are our stakeholders? "Behind the clock" marketing

How do we reach them? Directly Indirectly

Internal Marketing Make a noise Work together - win/win Make it easy Awareness weeks - make them fun but educate too Get the CEO/Trustees to give a lead Report back and share the glory