process, tips, & examples

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Presentation transcript:

process, tips, & examples Iconic/ Symbolic -simple, uncomplicated images -literal or abstract -less direct than text -can be instantly recognizable Logo type/ Word mark -uniquely styled type font of company name -easy to recall name -many possible variations of colour, size and font -must be clear to read at any size Combination Marks -text compliments icon/ symbol -clear relation to your company -text can be integrated or stand alone Logo Design process, tips, & examples 3 Types of Logo

Logo Design Process Stage 1 Brainstorm -Identify your target audience, and objective -Write down and sketch as many ideas as possible -Do not stop to analyze the ideas at this stage -Keep going until you have exhausted all ideas -Quick, basic sketches

Steps To Follow Stage 2 Initial Concepts -Take several of your brainstorm ideas and develop them further -Determine which text font and colour would best suit your design

Steps To Follow Stage 3 Revisions -Once you have narrowed down the choices, review with friends & family ect… -Use collected feed back to make revisions to your logo

Steps To Follow Step 4 Final Logo -Finalize your logo -Use best possible method to present your logo, such as CorelDraw, Photoshop, ect… Step 5 Application -The finished logo can now be applied to building signs, stationary, brochures, web pages…ect -the image should be clear at any size, and also in black & white format

Logo Design Tips -Logo should represent your business (symbolic) -K.I.S. – keep it simple, easier to recall -Research the competition, yet be original -Examine and play with different coulour/ text -Test your logo on friends and family -Always add the name of the business with logo -Logo doesn’t have to be a graphic icon…can be text by itself

Some Examples

Some Examples

Some Examples

Some Examples