Клиент - Событие - Название презентации BRAND EXCELLENCE CENTRE Brand community Group G IRINA BAZILEVA 16 March 2010.

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Presentation transcript:

Клиент - Событие - Название презентации BRAND EXCELLENCE CENTRE Brand community Group G IRINA BAZILEVA 16 March 2010

Brand excellence center - Brand community - Group G AGENDA Background & benefits of the regional cooperation What can we share? Tools & procedures for knowledge sharing Next steps 2

Brand excellence center - Brand community - Group G 3 Клиент - Событие - Название презентации BACKGROUND & BENEFITS OF THE REGIONAL COOPERATION Клиент - Событие - Название презентации Стр. 3

Brand excellence center - Brand community - Group G GROUP G BRAND DEVELOPMENT BACKGROUND FOR COOPERATION Possibilities of regional business development Ability to work out common positioning in the region Mutual understanding: cultural ties & history of successful economic cooperation among countries of the region 4

Brand excellence center - Brand community - Group G BRAND EXCELENCE CENTRE BENEFITS Strengthening market position by using regional credentials Developing regional clients (referrals) Creating investment opportunities for clients & potential clients Becoming Brand Champions in Europe 5

Brand excellence center - Brand community - Group G 6 Клиент - Событие - Название презентации WHAT CAN WE SHARE? Клиент - Событие - Название презентации Стр. 6

Brand excellence center - Brand community - Group G WHAT CAN WE SHARE STRATEGIC PRIORITIES Priority service offerings Priority sectors Key clients 7

Brand excellence center - Brand community - Group G WHAT CAN WE SHARE INDUSTRY EXPERIENCE Credentials & qualifications Success stories Industry expertise 8

Brand excellence center - Brand community - Group G WHAT CAN WE SHARE MARKET RESEARCH Competitor analysis ― market penetration Clients & potential clients regional interests Industry expertise 9

Brand excellence center - Brand community - Group G WHAT CAN WE SHARE PUBLICATIONS Regional industry brochures Regional reviews Tax & IPO guides 10

Brand excellence center - Brand community - Group G WHAT CAN WE SHARE PR Specialized magazines & industry journals Cross-country event participation Joint event organization Joint corporate social responsibility programs (sports sponsoring, etc.) Common campaigns (e.g. IPO) 11

Brand excellence center - Brand community - Group G WHAT CAN WE SHARE KNOWLEDGE & BEST PRACTICE SHARING Qualifications (projects) data base Best proposals Client presentations Templates Slogans Image library 12

Brand excellence center - Brand community - Group G 13 Клиент - Событие - Название презентации TOOLS & PROCEDURES FOR KNOWLEDGE SHARING Клиент - Событие - Название презентации Стр. 13

Brand excellence center - Brand community - Group G HOW CAN WE SHARE TOOLS & PROCEDURES Regular (monthly) conference calls Extranet Community of interests — distribution lists, forums, blogs, etc. Collaboration communities with social networks User group face-to-face meetings 14

Brand excellence center - Brand community - Group G 15 Клиент - Событие - Название презентации NEXT STEPS Клиент - Событие - Название презентации Стр. 15

Brand excellence center - Brand community - Group G NEXT STEPS FOR DISCUSSION Views on regional positioning Start sharing (market positioning & research, credentials, PR opportunities, etc.): priorities Agenda for the next call Other ideas? 16

CONTACT US 53, bldg. 7, Dubininskaya Str., Moscow, , Russia Tel: +7 (495) Fax: +7 (495) BDO refers to all companies in the BDO group in Russia. ZAO BDO, company registered under Russian Federation legislation, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. Each member firm is a separate legal entity. Nothing in the arrangements or rules of the BDO network shall constitute or imply an agency relationship or a partnership between BDO International Limited and/or the member firms of the BDO network. BDO is the brand name for the BDO network and for each of the BDO Member Firms.