PRINT BOOKS Trade Children’sAdultFiction Nonfiction Self-HelpLiteraryPoetryFiction Nonfiction Bus/Prof Education Textbooks Scholarly NEWSPAPERS MAGAZINES.

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PRINT BOOKS Trade Children’sAdultFiction Nonfiction Self-HelpLiteraryPoetryFiction Nonfiction Bus/Prof Education Textbooks Scholarly NEWSPAPERS MAGAZINES Consu- mer Trade Publishing Industry Organization (Print) PaperbacksTrade Mass market Format Market Audience Genre (Format)

PRINT BOOKS Trade Children’sAdultFiction Nonfiction Self-HelpLiteraryPoetryFiction Nonfiction Bus/Prof Education Textbooks Scholarly NEWSPAPERS MAGAZINES Consu- mer Trade Publishing Industry Organization PaperbacksTrade Mass market Format Market

Publisher (President, Director, Division Manager Editorial Director Editor in Chief (Executive Editor) Acquiring Editors (Sponsoring, Commissioning House Editors Managing Editor Copy Editors (Line, Manuscript Editors) Production Director Production Manager Production Editors Design Manager Designers Marketing Director Marketing Manage r Advertising, Events, Direct Mail, E-Marketing Sales Manager Sales Representatives Business Director B usiness Mana ger Finance, Royalties, Accounts Receivable Distribution Manager Warehouse, Fulfillment, Customer Service VP, Associate Publisher Rights & Permissions Director CONTENT PHYSICAL BOOKMARKET ID & SALES FINANCE Book Company Organization

PRINT TYPESETTERS COMPOSITORS WAREHOUSING & DISTRIBUTION PRINTERSPACKAGERSPUBLICITYAGENTS Publishing Industry Services (i.e., tasks that can be outsourced) Editorial Services Electronic Distribution Full service