Dublin City Business Improvement District (DBID) Presentation to Irish Hotel Federation By Richard Guiney CEO DBID 13 th November 2008

Contents DBID Goals & Objectives DBID Vision Statement Critical Path: Laying the Foundations Chronology of Delivery 2

Section One: Goals and Objectives 3

Genesis of the BID Our Dublin North American idea Addresses urban decay Significant success rates Dublin starting at a higher point Sustain & enhance city’s competitive advantage Enhanced need in tougher times – Collective & collaborative action 4

The BID in focus Improve city’s ambience – Location of choice Shopping Visiting Doing business Primary Focus – Clean & Green – Safety & Security Secondary focus – Capital programmes – Marketing the city 5

How the BID works Legislation 2006 Levy one-twentieth of general rates No opt outs Mandate must be renewed every 5 years Important city partnerships – Dublin City Council – Gardaí Baseline & enhanced base line 6

Section Two: Vision Statement 7

Branding Desired brand associations – Effective – Efficient – Understanding – Value for money – Consistent quality Define our identity with – Members – City – Media – Wider public 8

Critical Path: Laying solid foundations Establish BID’s critical path – In line with goals and objectives Set up structures and processes – Identify needs and expectations Identify and forge effective partnerships Ensure efficient use of resources Begin roll out of services Establish KPI’s and begin progress monitoring

Critical Path: Building on foundations Establish visibility with – Members – City stakeholders – Media – General public Importance of ambassador programme – Monitor – Liaise – Assist 10

Section Three: Chronology of Delivery 11

Chronology of activity March:Joined CEO April:Initial Ambassadors recruited May:Ambassadors trained & on the streets June:Established office Began member visits July:Additional street cleaning begins August:Cleaning agreement reached with DCC Creation of member data base & analysis of needs and expectations 12

Chronology of activity II September:Formal launch Media visibility Branding & communications October:First street meetings Establishing street committees Further staff recruitment 13

To year end Increase ambassador presence Augmenting street committee structures Additional role out of services – Graffiti removal – Christmas lights – BID’s for Kids Setting objectives for 2009 – Capital programme – Marketing 14

Results Firm foundations built Partnerships forged – DCC/Gardaí/Ana Liffey/Dublin Tourism Cleanliness rates improving Resolving specific street issues with DCC Graffiti contract agreed Christmas lights supported

Contact Details Richard Guiney – – O’ Connell Bridge House, D’Olier Street, Dublin 2 – Feel free to call us and meet the team 16

Thank You!