Case Study 2: Operate a Manufacturing Company (I) EGN 5621 Enterprise Systems Collaboration (Professional MSEM) Fall, 2011

Objective The objective of the Manufacturing introductory ERPsim is to provide a quick hands-on experience of an integrated business process through an ERP manufacturing ERPsim, which combines basic operation functions, such as planning, sales, production, procurement, marketing, investment, and financial accounting for learning how to make business strategy and business decisions.

Corporate Roles Designation CEO (Team Leader) ◦Watch financial statement ◦Price market report ◦Check summary sales report ◦Check sales and market data ◦Check inventory Report Marketing Manager ◦Marketing Expense Planning ◦Price market report ◦Check sales and market data 3

Corporate Roles Designation Sales & Marketing Manager ◦Change prices ◦Check sales and market data ◦Check summary sales report MM Manager ◦Forecast – create planned indep. Req. ◦MRP run ◦Automatic generation of POs ◦Purchase Order Tracking ◦Release production orders ◦Monitor production schedule ◦Check inventory Report ◦Product cost analysis 4

Operations in the cash-to-cash cycle

The Virtual Business Environment Simulation of a market Automation of administrative tasks Simulation of the passing of time

Organizational elements

Data model of the main master data used in the simulation game

Definition of master data (1/2)

Definition of master data (2/2)

List of master data to create for the simulation

Muesli Cereals Raisins Oats Strawberries Wheat Blueberries Nuts

Your 6 products 40% wheat 40% oat 20% nut 1 box 1 bag 35% wheat 35% oat 10% raisin 10% nut 5% strawberry 5% blueberry 1 box 1 bag 50% wheat 50% oat 1 box 1 bag 40% wheat 40% oat 20% raisin 1 box 1 bag 40% wheat 40% oat 20% strawberry 1 box 1 bag 40% wheat 40% oat 20% blueberry 1 box 1 bag

Data model of product Y$-F06

German market North DC10: 2 retailers DC12: 19 retailers South DC10: 7 retailers DC12: 23 retailers West DC10: 3 retailers DC12: 17 retailers

Muesli Manufacturing Association Label Regulation

Input Cost at low seasonal price

Number of stores by geographical area

DC10 Hypermarkets Buy only large boxes (1 kg) Payment delay of 20 steps More sensitive to price Less sensitive to advertising Will have a stronger preference for 3 particular products during the simulation

DC12 Grocery chains Buy small boxes (0.5 kg) and large boxes (1 kg) Payment delay of 10 to 15 steps Will have a stronger preference for 4 particular products during the simulation

DC14 Independent grocers (will be used in Extension ERPsim) Only buy small boxes (0.5 kg) Less price sensitive Sensitive to advertising Payment delay of 5 to 15 steps Will have a stronger preference for 3 particular products during the simulation

Number of retailers per Locations

Risk premium on credit ratings

Review of the major rules You don’t change the recipe of a product in the mfg introduction game Customers preferences do not change throughout the game, hence you may learn from their past behavior The company displaying the highest shareholder’s equity at the end of the simulation wins the game You must behave ethically at all times The end of game inventory will be value at cost price in the final balance sheet. Therefore, you shouldn’t sell under cost at any time during the game.

Elements of a winning strategy Use the ERP system efficiently Do not run out of stock Delays and production capacity constraints are important elements of the game Team organization is more important than you think

Game layout 30 steps 30 min 30 steps 30 min 30 steps 30 min

Rules of the game Each round will be of 30 steps (approx 1 min per step) End-of-round inventory is carried over to the next round You can sell a product only if you have it in stock You compete against the other teams and importers Your objective is to maximize profit

Participant’s job aid

Let’s get started! Create your team : Max 4 persons : User 1 to User 4 Up to 26 company : A to Z Log in using user name and passwords giving by your teacher

Login information Client 265 Login : intro_$ # $ = Team, # = User 1 to User 4 Password: ERPSIM

SAP Menu & Navigation

Introductory Game: Round 1 30 steps 30 min

Cost, inventory & initial pricing Material$$-F01$$-F02$$-F03$$-F04$$-F05$$-F06 Name Nut Muesli 1.0 kg. Blueberry Muesli 1.0 kg. Strawberry Muesli 1.0 kg. Raisin Muesli 1.0 kg. Original Muesli 1.0 kg. Mixed Fruit Muesli 1.0 kg. Raw material Cost€ 1.53€ 1.97 € 1.38€ 1.36€ 1.76 Standard cost€ 2.48€ 3.09 € 2.50€ 2.65€ 2.89 Initial price € 4.24 € 4.49 € 5.18 € 5.43 € 5.18 € 5.43 € 3.92 € 4.17 € 3.87 € 4.12 € 4.75 € 5.00 Initial stock100,000

The Introductory game: Round 1 (30 steps- days) You have initial inventory for each finished product (100,000 for each) You will sell your available products in Q1. You can’t buy any raw materials in Q1. You can’t make plan, run MRP, and produce any finished goods in Q1. You need to maintain the price of your 6 products and invest in marketing. You need to know how to : Maintain price list and make plan for marketing investment Watch available stock Monitor sales orders Monitor your profit !

Participant’s job aid & Menu

Check product costing

Maintain Prices for DC 10 & 12

Marketing expense

Stock in material overview

Check sales summary report

Check sales order report

Check market report

Check Financial Statements

The Introductory game: Round 1 (30 steps – 30 days) We start the simulator for 30 steps

Introductory game: Round 2 30 steps 30 min

The Introductory game: Round 2 (30 steps- days) You finished goods will be carried over to the round 2 if your still have inventory in the end of the round 1. You have initial raw materials which are enough to make 100,000 of your each product. You can’t buy any raw materials in Q2. You can produce your products in Q2 by converting planned orders to production orders. You continue to maintain your prices and make investment in market.

Parameters of the game

Participant’s job aid & Menu

Release production order

Release Production Orders (CO41)

Check Production Schedule

The Introductory game: Round 2 (30 steps - days) We start the simulator for 30 steps

Introductory game: Round 3 30 steps 30 min

The Introductory game: Round 3 (30 steps- days) You finished goods and raw materials will be carried over to the round 2 if your still have inventory in the end of the round 2. You can buy any raw materials in Q3. You can produce your products in Q3. You need to create independent requirement plan for your products, run MRP to create purchase requisitions and planned orders, convert purchase requisitions to production orders, and release planned orders to production orders. You continue to maintain your prices and make investment in market.

Participant’s job aid & Menu

Create Planned Independent Requirement for 6 Finished Products (MD61)

Forecasting sales

Execute MRP

After the MRP run

Automatic Creation of Purchase Orders from Requirement (ME59)

Convert purchase requisitions into purchase orders

Track purchase orders

Purchase Order Tracking(ZME2N)

Raw material cost per PO

Collective Conversion of Planned Order (CO41)

Release production order

Release Production Orders (CO41)

Check Production Schedule

The Introductory game: Round 3 (30 steps – 30 days) We start the simulator for the last 30 steps