Presented by Mark Hendricks Internet Success System Master Mind Conference April 23-26, 2009 : Orlando, Florida © 2009 Mark Hendricks – All rights reserved. Create Your Own Internet Publishing Empire For Long- Term Profits And A Lifestyle That Most People Can Only Dream About

It All Begins With YOUR… Mindset How you think How you feel How you see and hear How you act How you ask questions How you find solutions

Next look at YOUR… Interests Expertise Hobbies Knowledgeable people you know What would keep you working on a project even though you didn’t get paid, and didn’t get recognition for doing it? What gets you out of bed in the morning and excited about a brand new day?

Next look at… The Marketplace Fears Frustrations Hopes Dreams Goals Help people solve their problems, or reach their goals, or BOTH!!

Next look at… The Marketplace Two-thirds of the population are motivated to avoid pain rather than reach goals. Ben Franklin said… “An ounce of prevention is worth a pound of cure.” Mark says… “But people will pay a lot more for the cure!!”

Next look at… The Marketplace Where can you find them? How can you communicate with them? How can you target them? How can you ask them what they want? How can you keep in touch with them? What are they already buying and from whom?

Next look at… The Competitors Who are the top five What – what are they offering Where – what strategies for traffic When – how often do they communicate How do they approach prospects and customers – positioning psychology Why can you do better – your USP

Seven Ways To Get A Product To Sell Create Compile Manufacture Acquire License Hire – work for hire Joint Venture or Affiliate

Three Basic Product Ideas: Physical products Information products Services Five Star Tip… All of these can support the others

Physical Products Hard goods: suppliers, manufacturers, dropship, wholesalers, link in, private label Info Products How to – books, manuals, courses, teleseminars, live seminars, live workshops, one on one consulting, personal mentoring – printed or digital, audio, video Software – repetitive activity (let the robot do it)

Services Ongoing support and/or training Memberships Membership sites Consultation Coaching Mentoring

Four Product Types Consumables – repurchase time and time again Collectibles – repeat buyers of similar or related products/services Toll Booth – necessary tools for success or important info Back-End – add-ons, product/service endorsements

Levels of Quality or Service Basic Deluxe Premium Advanced Personalized

Product/Service Design Analyze five competing products for their: FAB – Features, Advantages, Benefits Make yours contain all the best benefits, and then some FAQ – answer these questions… How do I?… Where can I find?

The Competitive Grid FABABCDEYour Product 1YYYYYY 2YYYYY 3YYYY 4YYYYY 5YYYY 6YYYYY 7YYYYY 8YY 9Y 10Y 11Y

A simple business model that works… What to do – tell them what to do How to do it – step by step do it yourself approach (How do I?… Where can I find?) It does it – the product does it You do it for them – you provide the full service, they just pay you to do it all

Outline and/or Specifications Come up with broad sections or specs Break these sections into 3 topics Break these 3 topics into 3 parts Break these 3 parts into smaller parts Describe these smaller parts OR… Hire someone else to do this for you Where do you start?

Cross Sell Products and Services If you have a product, create services to support it If you have a service, create products to support it If you have products and services, create more products and services to support them or add to their functionality “Front-end sales and Back-end sales”

The Big Secret To Product/Service Success You must own or have exclusive rights to the product or service to maximize your profit potential

Delivery of Product/Service (Site choice)  Authority/Expert  Salesletter  Blog  Lead Generation  Branding site  Informational  Membership site  Adsense  Minisite  Social Blog Platform  Social Networking  Social Media  Article Directory  Ecommerce  Directory  Search Engine  Review site  Forum Single focus or combinations of these

Why do all this?… You will have something unique to offer your marketplace You will have something to offer joint venture partners, resellers, and affiliates You will have created an asset that pays you many times for working once “Do the work once and get paid forever!”

How about some… Q and A

Now… Let’s Get To Work Take Action!!