Product information Created by The North Carolina School of Science and Math forThe North Carolina School of Science and Math North Carolina Department of Public Instruction.North Carolina Department of Public Instruction Created by The North Carolina School of Science and Math forThe North Carolina School of Science and Math North Carolina Department of Public Instruction.North Carolina Department of Public Instruction

You probably see around 1,700 advertisements a day

You don’t need to spend a lot on marketing to be visible

You have to believe in your product

What makes you different?

‘If I had asked people what they wanted, they would have said faster horses.’ - Henry Ford

Sometimes you just need a new twist on an old idea

Care

Employs more people who make under $10/hr than any other company in the US. Customers are less satisfied with service at Walmart than other similar stores.

Sells healthy, organic, and natural products Sells no artificial colors, flavors, or preservatives Has a whole planet foundation that contributes to communities in the developing world (although sometimes called ‘whole paycheck’ because of high prices)

One company, one product

Your assignment

Huddle

What is your brand? Who is your target market? (get specific) Why do people need your product?

The manual

Manuals Simple clear language Not too much text Follow logical order Label the steps Diagrams Use the active voice Talk to the reader

The brochure

Front page Eye catching photograph or an image Has to catch the attention of the customer Should make the customer curious

Content Used to tell the consumer about a service or product Simple clear language Establish credibility Include contact information

The pitch

What is your product? Who will buy your product and why? How much money do you need and what will you do with it?

Research Dragon’s Den ( Shark tank (abc.go.com/shows/shark-tank )abc.go.com/shows/shark-tank How I made my millions