© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Cisco Visual Networking Index Mobile Data Traffic Forecast  8 a.m. Pacific Time  11 a.m. Eastern Time  5:00 p.m. GMT Presenters: Suraj Shetty, Vice President of Global Service Provider Marketing, Cisco Doug Webster, Senior Director, Service Provider Marketing, Cisco Arielle Sumits, Marketing Analyst, Service Provider Marketing, Cisco Show Airs at: Allow Up to One Minute for Video to Buffer. Slides will Be Synchronized at Next Slide Advance.

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Cisco Visual Networking Index Mobile Data Forecast

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 User ID Question for ??? Or Subject How does …..? Ask a Question (Click the Hand Icon)

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 GAAP Reconciliation and Forward- Looking Statements During this presentation references to financial measures of Cisco will include references to non-GAAP financial measures. Cisco provides a reconciliation between GAAP and non-GAAP financial information on our website at under “About Cisco” in the “Investor Relations” section. GAAP Reconciliation This presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Form 10-K and Form 10-Q for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements. Forward-Looking Statements

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Agenda: Cisco Visual Networking Index Presentation_ID© 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential 5 Open Audience for Qs & As Mobile Data Forecast Update Mobile Internet Transformation Milestones Cisco Global Internet Speed Test (GIST)

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership Based on Cisco’s methodology and independent analysts’ projections (VNI Forecast), WW consumer surveys and feedback (VNI Pulse), and global Service Provider network data (VNI Usage), Cisco is developing a unique and comprehensive view of IP networking growth and trends worldwide. Global IP Traffic Growth How often do you upload video you created to a public website? Analyzing Residential, Business and Mobile IP Networking Trends 0 25,000 50, PB/mo Mobility Business Internet Business IP WAN Consumer Internet Consumer IPTV/CATV 46% CAGR

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Nearly half a billion people became mobile subscribers last year. Source: Informa

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Half of the world’s adult population is now on the mobile network. Source: Informa

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Global Mobile Data Traffic Growth Mobile data traffic will increase 66X from 2008 to % CAGR Source: Cisco Visual Networking Index – Forecast, EB/mo

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Mobile data traffic will reach one exabyte per month in half the time it took fixed traffic to reach the same milestone.

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Global Mobile Data Traffic Growth Video will account for 64% of mobile traffic by % CAGR Source: Cisco Visual Networking Index – Forecast, % 10% 19% 7%

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Global Mobile Data Traffic Growth Portables will account for 40% of traffic by % CAGR Source: Cisco Visual Networking Index – Forecast, % 53%

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Global Mobile Data Traffic Growth LATAM has highest growth rate at 166% 131% CAGR Source: Cisco Visual Networking Index – Forecast, % 32% 18%

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 North America Mobile Data Traffic Growth Video will account for 64% of mobile traffic by 2013 Mobile data traffic grows 63X 129% CAGR Source: Cisco Visual Networking Index – Forecast, % 8% 23% 5%

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 High-End Devices Drive Traffic Growth = = X 450 = X 1,200

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Average Data Traffic Per Subscriber – North America MB per month <3G Handset G Handset G/4G Handset Portable ,329 Residential1,1992,38412,664

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 Cisco VNI Pulse Mobile Application Cisco Global Internet Speed Test (GIST) Free Cisco GIST for Blackberry Storm (beta) is available at This app will be available on Blackberry Storefront (scheduled to open March ‘09) Free Cisco GIST for iPhone is available from Apple iTunes. Helps users quickly understand the "gist" of what their mobile connection is capable of at any given time (web, audio, video). Also enables users to compare their cellular and Wi-Fi speeds with other global app users. >42K users from >60 countries to date.

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Cisco VNI Mobile Forecast Update (FEB ‘09) Summary / Key Takeaways  Global mobile traffic will increase 66X between 2008 and 2013  Global mobile traffic will exceed two exabytes per month by 2013  Global mobile broadband will drive over 80% of mobile traffic by 2013  Almost 64% of the world’s mobile traffic will be video by 2013  A single high-end phone generates more data traffic than 30 flip phones  A laptop aircard generates more data traffic than 450 flip phones

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 20 Audience Q&A Question and Answer To ask a question, please click the hand icon.

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 21 For the press release please visit: Media Contact: Kevin Petschow* * Analyst Contact: Carter Cromwell * * For More Info

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 22

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 23 Western Europe Mobile Data Traffic Growth Video will account for 74% of Mobile Traffic by 2013 Mobile Data traffic grows 63X 129% CAGR Source: Cisco Visual Networking Index – Forecast,

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 24 APAC Mobile Data Traffic Growth Video will account for 60% of Mobile Traffic by 2013 Mobile Data traffic grows 90X 146% CAGR Source: Cisco Visual Networking Index – Forecast,

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 25 Japan Mobile Data Traffic Growth Video will account for 57% of Mobile Traffic by 2013 Mobile Data traffic grows 28X 94% CAGR Source: Cisco Visual Networking Index – Forecast,

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 26 LATAM Mobile Data Traffic Growth Video will account for 47% of Mobile Traffic by 2013 Mobile Data traffic grows 132X 166% CAGR Source: Cisco Visual Networking Index – Forecast,

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 27 CEE Mobile Data Traffic Growth Video will account for 59% of Mobile Traffic by 2013 Mobile Data traffic grows 106X 154% CAGR Source: Cisco Visual Networking Index – Forecast,

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 28 MEA Mobile Data Traffic Growth Video will account for 57% of Mobile Traffic by 2013 Mobile Data traffic grows 69X 133% CAGR Source: Cisco Visual Networking Index – Forecast,