CDC’s Plans for Hepatitis Testing Day 2012 Amanda Lewis, MPH, CHES Education and Training Team Division of Viral Hepatitis, CDC March 29, 2012.

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Presentation transcript:

CDC’s Plans for Hepatitis Testing Day 2012 Amanda Lewis, MPH, CHES Education and Training Team Division of Viral Hepatitis, CDC March 29, 2012

CDC Major Activities Know More Hepatitis – National Education Campaign for Hepatitis C (in HHS clearance) Hepatitis Awareness Month Activities National Hepatitis Testing Day – May 19 th Testing Day Event Page Online Hepatitis Risk Assessment Partner Resource Center

Know More Hepatitis Launched in May 2012, Hepatitis Awareness Month Will promote first ever national Hepatitis Testing Day on May 19 th

Hepatitis Awareness Month Builds upon last year’s activities Will feature – Hepatitis Testing Day – Hepatitis Risk Assessment

2011 Hepatitis Awareness Month

Social and New Media Buttons, badges, and banner ads E-cards CDC Facebook GovDelivery messages Blog posts – Office of Minority Health – OASH (AIDS.gov ) Twitter – Twitterviews & chats Quiz widgets

Hepatitis Testing Day HHS Plan declared May 19 th as national Hepatitis Testing Day Promoting testing for viral hepatitis – Hepatitis B – Hepatitis C CDC’s response: – An online Hepatitis Risk Assessment

Testing Day Event Webpage Hosted on Modeled after HIV Testing Day resources Page scheduled to go live early April Partners will be asked to submit events Look for an asking for submissions

DRAFT

Hepatitis Risk Assessment Purpose: Easy to use, online tool designed to assess a person’s risk for viral hepatitis Topic Areas: Hepatitis A, B and/or C Application: Used in privacy of person’s home or at a doctor’s office Action: Use a tailored print out of CDC recommendations to foster dialogue with provider about hepatitis testing and/or vaccination

Promotional Materials Buttons and badges for consideration on your websites Potential Printed Poster

Partner Resource Center Site where partners can access materials and resources promoting – General hepatitis education (providers & consumers) – Know More Hepatitis – Hepatitis Awareness Month – Hepatitis Testing Day – Hepatitis Risk Assessment Resources and materials will include: – Print materials (posters and fact sheets) – Digital tools (PSAs, videos, buttons/badges, widgits) – Social media resources – Policy related backgrounders

Resources Division of Viral Hepatitis website Campaign page Testing Day page Links coming soon: – Hepatitis Risk Assessment – Partner Resource Center

Thank You!