Matt, Will, Yousef, Sam October 8, 2012

Test and research Oral-B toothbrush Dissection and analysis of toothbrush Product and patent research Surveyed customer wants and needs Concept generation and selection Benchmarking of Ideas

Google docs Distributed the work load Communicated through and Text Messaging Collaborative design effort

Consumer Needs Revised Problem Statement Develop a toothbrush that is more appealing toothbrush that uses more environmentally friendly plastics. The toothbrush should also be softer and more comfortable to use. CategoryWeight Efficiency of Brushing 0.24 Ease of Use0.27 Manufacturability0.24 Durability0.05 Appearance0.20 Sub-CategoryWeight Battery life0.52 Size0.11 Weight0.37

Research on other electric-toothbrushes on the market Product archeology Patent search Consumer survey Use of Google patent search

1. Different Size and Shape Bristles, tongue scraper on back, Rotate different directions 2. Two circular bristle heads, all the same size. 3. Three sets of bristle sizes and shapes that rotate the same way 4. One circular head that rotates 5. Flat brush with bristles on either side that rotate oppositely

1. Inverted cone, base comfortably molds to hand 2. Flat base, slowly decreasing in size as you move up 3. Circular base, uniform without 4. Flat base, slowly decreases in size but not as drastic as idea 2.

1. Spinning shaft then a belt attaches to spin the brush head 2. When the motor opens he tube moves 180 degrees to the head component. This moves one side of the brush causing rotation 3. Motor makes a revolution to wind up spring then releases in an oscillating motion

1. Induced by Magnetism 2. Removable and Rechargeable batteries 3. (top picture) A/C Outlet 4. (bottom picture) Solar Panel that hooks into the toothbrush 5. AA battery operated

The head of the toothbrush oscillates. This occurs because the motor drives a spring to create as much potential energy as necessary. The battery is removable and rechargeable. This is a sustainable object because it will not deplete or run out as long as a current is running through. The head of the toothbrush can be removed for cleaning. The compartment under the head stores the battery and the wiring. When a consumer holds the toothbrush their number one thought will be comfort. They will also have a great ease of use turning it on and off.

We can support this through the Facebook survey we conducted Using the survey we were able to eliminate the factors customers don’t care about and implement the ones that they do Important factors included: gender, bristle type, style, price range, appearance and importance of hygiene.