Parkes Observatory Visitors Centre. Why a visitors centre? Attract future scientists “Every time I came to Parkes, I always wanted to be on the other.

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Presentation transcript:

Parkes Observatory Visitors Centre

Why a visitors centre? Attract future scientists “Every time I came to Parkes, I always wanted to be on the other side of the fence…”

Why a visitors centre? Attract future scientists Raise profile Local community Obligations

Why a visitors centre? Attract future scientists Raise profile Local community Obligations Ensure the future “Well can’t they stop doing it for a moment?”

The visitors

pa Families Grey nomads Schools Tours

Staff 2.4 eft full and part time Up to three staff during peak Most without science or communication background From months to over a decade of experience in VC

What we offer A great view

What we offer A great view Exhibits

What we offer A great view Exhibits Interpretives

What we offer A great view Exhibits Interpretives Invisible Universe 3D Theater

What we offer (cont) Shop

What we offer (cont) Shop Café

What we offer (cont) Shop Café No tours Clean toilets BBQ & picnic facilities

Other offerings Work experience “Now I know that astronomy is what I really want to do”

Other offerings Work experience Teacher experience Information service“I am 9 years old and go to Boneo Primary School. I'm doinng a project on Radio Telscopes…”

Other offerings Work experience Teacher experience Information service Point of contact

Strengths Location Movie star status

Strengths Location Movie star status Staff Dedicated, enthusiastic and friendly Non-science background Astronomers, observatory and ATNF staff

Strengths Location Movie star status Staff Brilliant exhibit Long history and future

Weaknesses Communication & Education training

Weaknesses Communication & Education training Interpretives “Can I ask a stupid question?” “It is all very interesting but I don’t understand it.” “There is just so much here!”

Weaknesses Communication & Education training Interpretives Across the ages School groups

Future directions Provide an experience that prompts visitors to revisit, pass the word, and encourage their family, friends and colleagues to visit Provide an opportunity for visitors to learn about the telescope, ATNF, CSIRO, Astronomy and science

Future Directions A plan New interpretives More interactive Use people’s stories Creative interaction Partnerships

Future Directions (Cont) Consistency of experience Retail value and range School groups better served Consistent and planned marketing Discovery walk