Clue in on Color Fashion Strategies

Blue Cool Color Moves away from you Suggests respect, responsibility, authority Tranquilizing Favorite color Poor color around food

Red Hot, exciting, stimulating Highly emotional Raises blood pressure, pulse and heart rate Stimulate appetite Pay more Lose track of time Separate gender responses

Yellow Requires the most visual processing Cheerful, warm, inviting Stimulate memory Loss of minor muscle control in elderly Loose your temper quicker Baby’s cry more

Green Peaceful, relaxation, serenity Easiest for the eye to see Fastest adjustment time High socio-economic status Natural

Black Mysterious Positive and negative effects Dignity, formality Mourning, sorrow, depression Power, strong authority when combined with white Limited positive response in décor Reinforces the color it touches, powerful accent

White Delicate, refined Symbol of purity, chastity, cleanliness All white feels empty or forced Soften edges between colors Encourages precision Clarity, openness and brightness

Gray/Grey Work longer Creativity More artistic Chameleon Needs accent colors Strong prejudice against grey

Brown Homelike, masculine Warmth, snug, secure Universal Solidity Listener Positive food associations Less intensive behavioral response

Violet Royalty, dignity Women generally accept universally Tire of the fastest Seen as artistic and expressive

Pink Sweet Can be calming Intensifies when applied Feminine Good accent clothing color, not as well used overall

Orange Informality Stimulating Inexpensive Good around fast food

Activity Time! Around the room there are different fabric scraps- –Hold each scrap up to your face and have someone judge how that color makes you look. Then, write that ranking (1-10) down on a piece of paper to hand in. You will have to write what you learned about what colors you should and should NOT be wearing.