1 MNGT 481 - Business Strategy and Policy Summer 2015 Vietnam Professor Donald Kopka, Ph.D. Assistant Professor Management Dept.

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Presentation transcript:

1 MNGT Business Strategy and Policy Summer 2015 Vietnam Professor Donald Kopka, Ph.D. Assistant Professor Management Dept. wson_strategy.htm

2 FORM A GROUP As a group, spend the next 20 minutes developing a description of conditions in Vietnam that might affect business over the next 1 to 5 years Identify some condition or development that you think offers exciting possibilities for business

GROUP DESCRIPTION OF VIETNAM BUSINESS CONDITIONS 3

4 DEFINITION OF STRATEGY HANDOUT TRADITIONAL FIT OF Business with Environment –General Environment –Industry Environment

5 Add Value Example Stakeholders: Customers Owners Employees Government Lenders/Bankers Community Industry Suppliers Added Value:

6 Read assigned chapters in textbook according to course schedule Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce, Strategic Management: Concepts and Tools for Creating Real World Strategy, Preliminary Edition, Wiley, Textbook provided FREE by Professor Kopka Go to website, –Check web site every day for upcoming class sessions’ slides or other information Three keys to course –Follow Directions –Communications is cumulative –Communications is comprehensive