Uphill Wheelchair
Customer Need Difficulty with slopes Dangerous Exertion to keep momentum Force required to stay in place Dangerous Nothing to prevent rollback if person behind wheelchair trips Allows person pushing wheelchair to let go Injury to manual wheelchair users 51% have shoulder injuries (often rotator cuff tendonitis)
Product Advantages Comfort and ease traveling uphill Safe if being pushed Rest mid-slope Maneuverable
Product Advantages Manual vs. Powered wheelchairs Significant price difference Maintain pride Battery limitations Size concerns
Product Advantages [Demonstration]
Product Features TBD with final product decision
Customer Feedback TBD
Testing Video Before uphill feature: struggling to keep momentum and rolling backwards After uphill feature: slow and comfortable motion uphill with stopping to rest Engaging/disengaging mechanism
Testing Results Customer quotes
Market Size
Business Case Distribution methods Assistive device distributors Direct to customer Profitability: $XX per wheelchair Selling price: $150 Production cost: $XX
Manufacturing Cost TBD with final product
Market Assessment Total potential market: 2 million people in US over age 15 use manual wheelchairs Market penetration: XX% Product Distribution Sold through assistive device distributors ??Installed by technicians?? Product purchasing decisions influenced through medical staff and other members of community
Product Sales and Distribution Market product benefits to device distributors Market product benefits to occupational and physical therapists Build excitement about product in wheelchair community Obtain insurance company support for product need