Images are choices. (At the) Top left (corner) (On the) Right Left Centre Focus Bottom left (At the) Bottom right (At the) Top right.

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Common Codes and Conventions within film posters

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Presentation transcript:

Images are choices

(At the) Top left (corner) (On the) Right Left Centre Focus Bottom left (At the) Bottom right (At the) Top right

Try to identify the tools used by film makers and photographers to fictionalize reality, and what for…

A military parade under Gaddafi’s rule

Verbs: to pay tribute to; to show deep respect Notions: (repression forces) (oppression) (personality cult) Details: (cap) Interpretation: (

Cinema

Citizen Kane, Orson Welles, 1941: Xanadu’s enormous fireplace. (a film inspired by the powerful newspaper magnate William Randolph Hearst).

Eyes wide shut, Stanley Kubrick,1999, Warner Bros: Tom Cruise as Dr. William Harford during the night street pursuit.

A guiding line

Sans être systématique, le plan général et le plan d'ensemble ont une valeur descriptive, les plans moyen, américain et rapproché, une valeur narrative, et les gros et très gros plans, une valeur " psychologique ". + general shots: Général: paysage D’ensemble: Individu(s) dans environnemnt Downward view Upward view

In cinema, juxtaposition of varied-scaled shots creates tension:

Modern Times, Charles Chaplin, Charlot screwing the machine’s bolts in the mass production line.

Business also uses images to portray the world and to sell goods: An ad – an advert – an advertisement

A washing powder advert.

Tourism in China: representative images? Of what?

Politicians create posters and icons: A Republican poster, US political campaign for reelection of President, late 19th c.

To seduce the masses… The construction of a public image.

Constructing « reality »

Media:

To inform Sept. 2, After Hurricane Kathryna devastated New Orleans, Black poor people were still living in the streets and malls.

To alert or to make audience? Severely malnourished girl in a Doctors Without Borders feeding clinic in al-Junaynah, Western Darfur.

To analyze is to describe & to interpret Bottle top / cap Plastic cans

Rupert Murdoch’s empire

To neuter: châtrer. Neuter = neutral too… To coddle: dorloter, choyer. To cower: se tapir, se recroqueviller.

Can ideas be convincing without images? Is reason better than emotion?

How do propaganda posters work?

How propaganda posters work…  Individual identification with the situation  Political / civilian involvement experienced or targeted  Use of positive emotions  Use of negative emotions

Factory workers who can't keep secrets are hurting the Third Reich's war effort.

The diversion of original sources… How is it composed? What for?

The diversion of original sources… How is it composed? What for? If you had to draw one: - Find an original source - Name the idea / concept you want to put forward - Build a representation that fits the story…