Planning Commission Code Amendment: Electronic Display Signs File #ZA September 13, 2011

Planning Commission Presentation Outline Summary of proposed amendments Public outreach Comments received Key Issues for Planning Commission discussion

Summary of Proposed Amendments #1: Electronic Display Signs in Downtown Size limit of 25% of sign face OR 20 sq ft Allowed only along McLoughlin Blvd Allowed only as part of larger sign face Planning Commission

Summary of Proposed Amendments #2 Electronic Display Signs in Commercial and Industrial areas Size limit of 25% of sign face OR 50 sq ft Allowed only as part of larger sign face Planning Commission

Summary of Proposed Amendments #3 Rate of Change Sign of 20 sq ft or less: 15 seconds Signs more than 20 sq ft: 3 hours Current code: 10 seconds, regardless of size Planning Commission

Summary of Proposed Amendments #4 Illumination and Shielding Illumination limits specific to electronic display signs –Not more than 0.3 fc above ambient light –Measured closer to sign for smaller signs; farther away for larger signs –General clause for signs that are unduly distracting Planning Commission

Summary of Proposed Amendments #4 Illumination and Shielding (cont.) Shielding – 90 degree cutoff for external illumination of signs > 100 sq ft Planning Commission

Summary of Proposed Amendments #5 Other topics Coordination with ODOT outdoor advertising permits Adding electronic display signs to nonconforming signs Requirements for all signs Allowance for LED lighting Definitions and minor changes Planning Commission

Public Outreach Planning Commission Posted notices M-56 Notice NDA notice and press release City webpage

Comments Received Main topics from commenters: Hold time Sign sizes Illumination Shielding Benefits of outdoor electronic display signs Planning Commission

Key Issues #1: ‘Hold Times’ Regulatory purpose Comments Staff recommendation Planning Commission

Key Issues #2 Electronic Display Area Size Limits Regulatory purpose Current Rules and Proposed amendments Comments Planning Commission

Key Issues Planning Commission 32%40%60% 70% 100%

Key Issues #2 Electronic Display Area Size Limits Regulatory purpose Current Rules and Proposed amendments Comments Planning Commission Staff recommendation

Decision Making Options Planning Commission 1.Forward a recommendation to City Council to approve the proposed amendments and ordinance. 2.Forward a recommendation to City Council to approve the proposed amendments and ordinance with modifications. 3.Continue the hearing to further evaluate the proposed amendments and ordinance. 4.Forward a recommendation to deny the proposed amendments and ordinance.