Building Smarter Communities City of Lakeland Broadband Strategic Plan Opportunities Playbook

Opportunities Broadband-Friendly Public Policies Expand SurfLakeland 1 Broadband-Friendly Public Policies 2 Expand SurfLakeland 3 Connect Polk County Schools 4 Expand Dark Fiber Services 5 Open-Access Provider 6 Retail Business Services Provider 7 FTTH Services Provider

Opportunity 1: Formalize Broadband-Friendly Public Policy Lakeland should: Adopt Broadband Standards Joint Trenching/Dig Once Policies GIS and Record Keeping Review pole attachment and dark fiber leasing agreements Implement a broadband infrastructure investment fund Impact Build infrastructure at a reduced cost Streamline construction processes Expand infrastructure in Lakeland Fiscal Impact – N/A, opportunity driven

Opportunity 2: Expand SurfLakeland Lakeland could: Deploy additional wireless access in public spaces Deploy additional wireless in low-income neighborhoods Partner with provider to support wireless deployment Impact Provide additional wireless access Marginally improve the “digital divide” Fiscal Impact – N/A, opportunity driven

Opportunity 3: Connect Polk County Schools Lakeland could: Become service provider through USAC E-Rate program Provide lit transport to PCSD facilities Impact Expand fiber network Provide more capacity at a reduced cost Bring new dollars into the local community – reinvest to expand broadband services

Opportunity 3: Connect Polk County Schools Fiscal Impact

Opportunity 3: Connect Polk County Schools Fiscal Impact

Opportunity 4: Expand Dark Fiber Services Lakeland should: Brand and market dark fiber as a service Formalize rate structures Evaluate public private partnership opportunities Impact Additional broadband infrastructure available Potential for new provides to enter the market Fiscal Impact – N/A, opportunity driven

Opportunity 4: Expand Dark Fiber Services Analysis

Opportunity 5: Open-Access Provider Lakeland could: Launch Open-access network Lakeland would provide lit transport services (circuits) Partner with multiple provider to utilize the network Build feeder/distribution networks throughout key business areas of Lakeland Impact New broadband infrastructure investments New providers enter the market creating competition Portion of telecom spend is kept local

Opportunity 5: Open-Access Provider Areas of deployment

Opportunity 5: Open-Access Provider Fiscal Impact

Opportunity 5: Open-Access Provider Analysis

Opportunity 6: Retail Business Services Provider Lakeland could: Launch retail business services provider Provide Internet, voice, transport and value-added services Build feeder/distribution networks throughout key business areas of Lakeland Impact New fiber based broadband provider Telecom spend kept local Locally operated and supported provider Community focused broadband provider

Opportunity 6: Retail Business Services Provider Areas of deployment

Opportunity 6: Retail Business Services Provider Fiscal Impact

Opportunity 6: Retail Business Services Provider Fiscal Impact

Opportunity 7: FTTH Services Provider Lakeland could: Launch retail FTTH services provider Provide services to residents, businesses and community anchors Provide Internet, voice, video, transport and value-added services Build feeder/distribution networks throughout the city limits and service territory Impact New fiber based broadband provider Telecom spend kept local Locally operated and supported provider Community focused broadband provider

Opportunity 7: FTTH Services Provider Fiscal Impact

Opportunity 7: FTTH Services Provider Analysis

Business Model Comparison

Next Steps Work with COL Leadership Team and Staff to develop Broadband Plan roadmap What opportunities make sense – which do not Refine opportunities and supporting financials Develop a road map that includes the a total financial impact to the community (all included opportunities) Finalize draft report Present findings to COL Leadership Team, City Council and the community