Mike Boring Andrew Kranda BA 499

Digital Age  With technology becoming more prevalent, it has started to appear in toys  Kids are more “plugged in”  Not just new digital toys-technological versions of classics

Changing Market  Kids want to be more like their parents  LeapPad-last year’s hot item  Toy sales are down  Retailers are looking to give a new look to old classics

Hot Toys

What does this mean for Marketing?  Keep customers informed of “updates” to new products  Make products that are easy to use, and mimic what parents like

Questions?  Are there any products that you could see benefiting from a technological update?  Is this a good thing? Should kids be trained in technology at such a young age?

Sources  s/business-us_business/#.T0q_QXmnKSo s/business-us_business/#.T0q_QXmnKSo  apptivity.html apptivity.html  LeapPad-Explorer-Learning- Tablet/dp/B004Z7H07K LeapPad-Explorer-Learning- Tablet/dp/B004Z7H07K  /Monopoly/ /Monopoly/  html html