Patrice Blanchard AARP Kentucky Assoc. State Director for Community Initiatives

AARP Questions about AARP member services (insurance, membership, etc.) ?? Call or go to 2

AARP Marketing Your Programs to Ages 50+ Patrice H. Blanchard Gerontologist & AARP Volunteer

AARP Almost 8,000 people turning 60 each day – over 300 every hour. By 2014, nearly one-third of the total U.S. workforce (32%) will be age 50+. “The 50+” – why do you want them?

AARP “Seniors” – who are they? Frail elderly – 85+ Seniors – 70 (or 75) to 84 New Old – “Boomers” or 50 to 70

AARP “Seniors” – who are they? No-go’s Slow-go’s Go-go’s Frail elderly – 85+ Seniors – 70 (or 75) to 84 New Old – “Boomers” or 50 to 70

AARP “Seniors”– how do you appeal to them? AARP Discounts Special services Social activities during the day Transportation provided Technology training

AARP “Boomers”– how do you appeal to them? AARP

AARP “Boomers”– how do you appeal to them? AARP Nearly 70% of workers who have not retired report that they plan to work into their retirement years or never retire.

AARP

AARP More …/kyjobs

AARP More …/kyjobs

AARP Caregiving Needs  30 million households are providing care for an adult over the age of 50 (figure will double in the next 25 years)  Life in your 40s and 50s will include care for an aging parent or loved one  More than 26 million American workers are caregivers for their parents or older relatives and friends.

AARP

AARP check out for KY specific infowww.aarp.org/kyjobs

AARP Volunteering: AARP