Perimeter Round Table DeCA Overview Tim Brown VP, Business Solutions Empower IT, Inc.

Perimeter Overview Total Perimeter category dollars +5.4% 2011 vs 2010 Perishable categories outpacing total Edible categories DeCA Perishable growth slightly ahead of retail, but Chill/Frozen outperforming DepartmentDollar Sales (millions) Dollar % Chg vs. YAGO Retail Dollar % Chg vs. YAGO TOTAL DeCA5, % Total Edible (1) 4, %3.7% Chill %0.1% Frozen %0.0% Total Perishable (2) 1, %5.1% Produce % Meat %5.4% Deli %6.9% Bakery47.0.9%4.3% Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11

Perimeter - 2 Year Sales Trends by Period Perishables sales increased 2011 vs in each period Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11 Bakery, Deli, Meat, Produce

Perimeter - 2 Year Sales Trends by Period Total Perimeter sales also increased each period 2011 vs Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 – June number represents average of scan periods 6 & 7. Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11 Total Perimeter (Perishable+Fzn+Chill)

Perimeter contribution to Edible dollar sales has continued to increase Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11 % of Total Edible Dollars +.6 pts vs YAGO *Estimated % of Total Edible $ in Retail: 53.2%

Perimeter increases have been greatest in… Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/ % 18.1% % 18.5% % Chill % Meat

Perimeter sales highest in December, but peak periods vary by department Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11

Perimeter sales highest in December, but peak periods vary by department Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11 Peak: Dec Peak: Mar, July Peak: Mar, J-A, Dec Peak: Feb, Dec Peak: July, Dec Peak: Dec

Perimeter Top 25 Categories by Dollar Sales (91% of Total Perimeter) Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11 All but 4 have increased dollar sales vs. year ago.

Importance of Perimeter Categories to Edible $ Sales Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 EDIBLE CATEGORIES All Categories (millions) Top 25 (millions) % of Sales# of Cats +5% $ vs YAGO Non-Perimeter$2,016.0$ 1, %2 Perimeter$1,279.6$ %7 > +5% Growth vs YAGO

Top Perimeter Categories Price Comparison 2011 vs Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Average Category Price Based on 52 week total dollar and package sales. Actual items carried in each channel may vary by size and by year. Promotional activity will also effect average price comparisons.

Top 25 Stores - Perimeter Index to ConUS 4 Stores generate 10% more from Perimeter sales than ConUS average Of the Top 25 stores by Perimeter Index, 18 are class 1 or 2 stores Source1: Empower IT, Inc., Worldwide, 52 weeks ending 12/24/11 Source2: DeCA Perishables Division, Worldwide, 52 weeks ending 12/31/11