Delaware River and Bay Authority Social media Summit August 5, 2013 Social Media Research.

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Presentation transcript:

Delaware River and Bay Authority Social media Summit August 5, 2013 Social Media Research

Examples of effective social media efforts Daily posts Interactive Flickr pages Hashtag usage from other agencies/LIVE tweeting events Future expansion of other social media outlets: (Instagram, Pinterest, and Foursquare) CMLF 50 th anniversary ideas Outline

Alaska Marine Highway (Alaska State Ferry)

Throwback Thursday historical photos User submitted photos

Baltimore Airport (BWI) Each post exemplifies the airport’s uniqueness; bus transportation, covered and protected parking lots, local ads and billboards, electrical vehicle parking stations, and BWI’s rental car shuttle system.

Other agencies Washington State Department of Transportation Washington State Ferry DelDot Golden Gate Bridge New Jersey Turnpike Atlantic City International Philadelphia International

Daily Posts The difference between successful social media outlets and unsuccessful ones.

Interactive Flickr pages

Live Tweeting Effective Hashtag Usage

New social media outlets

CMLF’s 50 th anniversary Employee stories featured on the blog or Facebook page Essay and art contests Weekly passenger highlights Ferry gift prizes and raffles Free weekend trips to Cape May or Lewes Seafood cuisine recipe contests Cover photo contests

Alaska Marine Highway 50 th anniversary celebration efforts

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