Jordan Menke COMM 447 Sporting Goods Final Pitch

About the Locker Room The Locker Room is a Sporting Goods Store that offers quality specialized hockey equipment, provided by local hockey experts at an affordable cost. “From the Locker Room to the Ice”

Placement

Products & Service

Target Market

Promotion

What can we expect? Schedule 2: Revenues Number of Customers/day Number of Days/year 360 Average Purchase/customer $ $ $ $ $ Total Sales 288, , , , ,826 Growth Rate Number of Customers 20%15%10%

Break-even Analysis

Average Owner Compensation Average Owner Compensation : $ 45,750

Thank You

Questions

Financing Capital BudgetCost Leasehold Improvements 3,000 Furniture & Fixtures 6,558 Equipment 4,650 Net Working Capital 35,228 Total 49,436 Financing Budget$ Amount Bank Debt (27%) 15,000 Equity40,000 Total 55,000

Sensitivity Analysis Customers/dayAverage 5 year Profit Average Owner CompensationFeasibility 8 (314) 42,051Not Feasible 9 11,971 42,051Possibly Feasible 10 23,483 45,750Feasible 11 34,995 49,484Feasible 12 46,507 53,218Feasible 13 58,020 56,951Feasible

Floor Plan

Marketing Budget

Positioning Map Low Quality High Quality Specialized Generalized Sport Chek Olympian Sports Warman Sports Al Anderson’s Source for Sports Canadian Tire Walmart Locker Room

Profitability